GM Merger With Ford Looks More Likely
Douglas A. McIntyre
May 28, 2019
Fiat Chrysler Automobiles proposed a merger with Renault that would create the world's third-largest carmaker. The eroding economics of the industry make such deal more likely by the day. Deep trouble at Ford Motor and General Motors' need for more heft to compete with rivals Toyota and Volkswagen make a marriage between the two largest car companies increasingly probable.
Fiat Chrysler argues that a tie-up with Renault will lead to $5.5 billion in savings. As car sales have flattened in the United States and started to drop in China, the two largest markets in the world offer less hope for revenue improvement. Neither company has much of a sales footprint in China. Renault has none at all. Both have a strong market share in Europe, but it is one of the most competitive markets in the world. At the low end of the market, VW is the dominant force. At the high end, it is BMW and Mercedes.
While GM and Ford both have a strong market share in the United States, Ford has stumbled. It has withdrawn most of its sedans in the American market because sales have shifted from cars to sport utility vehicles, crossovers and pickups. Ford's only bright spot in the United States is its F-Series full-sized pickup, which is the top-selling vehicle in the nation. Ford's sales in China are abysmal and falling. GM's are strong, but it is up against other car companies, both local and global, that need the largest car market to be successful.
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