The Reason The "Real People, Not Actors" Ad Campaign Works

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Page 1 of 6 123 ... LastLast
Results 1 to 15 of 83

Thread: The Reason The "Real People, Not Actors" Ad Campaign Works

  1. #1
    News Contributor Premium Member Perian's Avatar
    Join Date
    Nov 2004
    Location
    New York
    Posts
    8,412
    Thanks
    80
    Thanked 3,186 Times in 1,150 Posts
    My Ride
    2017 Jaguar F-Type (Manual)

    The Reason The "Real People, Not Actors" Ad Campaign Works

    Automotive News
    February 3, 2020



    In April 2015, Chevy began the "Real People" campaign, which depicts groups of consumers reacting to the vehicles being shown to them.

    The value of a long-running ad with a unified voice, is that "people are familiar with the tenets of the campaign. They've become more familiar with the ingredients such as this whole idea of doing experiments with real people. Ultimately, they become more familiar with the brand. As we continue with the advertising under the campaign umbrella, the ability to break through and drive opinion, which is ultimately our goal, increases. If we were to change the structure of the communications every month, as an example, we'd basically be starting from square one."








    .









    .

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    News Contributor Premium Member Perian's Avatar
    Join Date
    Nov 2004
    Location
    New York
    Posts
    8,412
    Thanks
    80
    Thanked 3,186 Times in 1,150 Posts
    My Ride
    2017 Jaguar F-Type (Manual)

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Not my favorite ad campaign, but if it works, that's all that counts.




    .

  4. The Following 3 Users Say Thank You to Perian For This Useful Post:

    BlackGTP (02-06-2020),impala02 (02-06-2020),mbukukanyau (02-06-2020)

  5. #3
    2.4 Liter SIDI ECOTEC
    Join Date
    Nov 2013
    Posts
    425
    Thanks
    325
    Thanked 438 Times in 188 Posts

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Quote Originally Posted by Perian View Post
    Not my favorite ad campaign, but if it works, that's all that counts.
    .
    It doesn't work, it's stupid, it's cringe worthy and it's visibly staged.
    When was the last time you purchased a product just because some idiot on TV pretends to be mesmerized by it?

    GM should take a few notes from the FCA ads. Remember the farmer one? That was one sweet ad. Remember the hellcat ones? Guess what, those were real people too.

  6. The Following 6 Users Say Thank You to canadian.bacon For This Useful Post:

    Al63240 (02-07-2020),Ed753 (02-06-2020),Extreme4x4 (02-06-2020),joey (02-08-2020),Neanderthal (02-06-2020),Z Fury (02-07-2020)

  7. Remove Advertisements
    GM Inside News
    Advertisements
     

  8. #4
    4.4 Liter Supercharged Northstar sdotjeezy's Avatar
    Join Date
    Jan 2017
    Posts
    2,854
    Thanks
    879
    Thanked 2,400 Times in 1,245 Posts

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Do we have scientific data that the real people ads work or is this drivel coming directly from GM. Those ads blow chunks.

    It all makes sense now, they were interviewing the guy that came up with these asinine ads....my favorite quote "it looks like a piece of candy" Re: 2019 Blazer.
    Last edited by sdotjeezy; 02-06-2020 at 03:14 PM.
    My Rides:
    '19 Buick Enclave
    '07 Dodge Magnum SRT-8
    '19 Mazda 6

  9. The Following 4 Users Say Thank You to sdotjeezy For This Useful Post:

    Ed753 (02-06-2020),Extreme4x4 (02-06-2020),Neanderthal (02-06-2020),richmond2000 (02-08-2020)

  10. #5
    Chevrolet VOLT
    Join Date
    Dec 2012
    Location
    St. George, Ut.
    Posts
    10,127
    Thanks
    13,083
    Thanked 3,746 Times in 2,428 Posts
    My Ride
    2016 Nissan Rogue SV AWD

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    DETROIT — Paul Edwards, the Chevrolet marketing chief behind the long-running "Real People, Not Actors" campaign and who turned "technology and stuff" into an impromptu tag line, has left General Motors.
    Steve Majoros, who has been guiding the 2020 Corvette launch, will succeed Edwards as the brand's U.S. vice president of marketing.
    This is the real news in the story....maybe.
    Edwards, 51, left the automaker on Thursday to pursue other opportunities, a Chevy spokeswoman said. He had been with GM for more than three decades, in various sales and marketing roles at Chevy and as GM's executive director of global marketing.
    I guess we will see if things get better for those who can't handle the current bunch of ads....or not

  11. The Following User Says Thank You to 1958carnut For This Useful Post:

    Ed753 (02-06-2020)

  12. #6
    R2-D2 Astromech Droid Premium Member Neanderthal's Avatar
    Join Date
    Nov 2004
    Location
    A sunny cave in Transylvania
    Posts
    35,060
    Thanks
    9,428
    Thanked 7,743 Times in 4,671 Posts
    My Ride
    17 Soul&/01 PT LTD/15 JD130

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Quote Originally Posted by canadian.bacon View Post
    It doesn't work, it's stupid, it's cringe worthy and it's visibly staged.
    When was the last time you purchased a product just because some idiot on TV pretends to be mesmerized by it?
    GM should take a few notes from the FCA ads. Remember the farmer one? That was one sweet ad. Remember the hellcat ones? Guess what, those were real people too.
    Real stupid ads for real stupid people. Given the state of the schools...

    Quote Originally Posted by sdotjeezy View Post
    Do we have scientific data that the real people ads work or is this drivel coming directly from GM. Those ads blow chunks.

    It all makes sense now, they were interviewing the guy that came up with these asinine ads....my favorite quote "it looks like a piece of candy" Re: 2019 Blazer.
    2017 Soul &, Titanium

    Nearly all men can stand adversity, but if you want to test a man’s character, give him power.--Unattributed

    "Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety."--Benjamin Franklin

    "The freedom of Speech may be taken away, and, dumb and silent we may be led, like sheep, to the Slaughter."--George Washington

    Hidden Content

  13. The Following User Says Thank You to Neanderthal For This Useful Post:

    Extreme4x4 (02-06-2020)

  14. #7
    Chevrolet VOLT
    Join Date
    Dec 2012
    Location
    St. George, Ut.
    Posts
    10,127
    Thanks
    13,083
    Thanked 3,746 Times in 2,428 Posts
    My Ride
    2016 Nissan Rogue SV AWD

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    It would be nice if they actually had some hard data to go along with the statement rather than make it look like they're blowing smoke up our fannies.

  15. The Following User Says Thank You to 1958carnut For This Useful Post:

    Neanderthal (02-06-2020)

  16. #8
    6.2 Liter LS3 V8 IROCNROL1's Avatar
    Join Date
    Feb 2006
    Location
    Fairfax, Iowa
    Posts
    3,220
    Thanks
    470
    Thanked 721 Times in 348 Posts
    My Ride
    2020 Camaro/Now on hold. :(

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    The ads didn't trip my trigger. Guess I'm not a real people.
    It sounded pretty good until I actually said it.

  17. The Following 3 Users Say Thank You to IROCNROL1 For This Useful Post:

    1958carnut (02-06-2020),Mr.Buttons (02-06-2020),Neanderthal (02-06-2020)

  18. #9
    6.2 Liter LS9 Supercharged V8 Premium Member Extreme4x4's Avatar
    Join Date
    Aug 2003
    Location
    Payson, AZ
    Posts
    6,214
    Thanks
    6,143
    Thanked 3,013 Times in 1,300 Posts
    My Ride
    2013 Ford Explorer Sport

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    As a car person who talks to all kinds of people, I have not had ONE person who thinks those ads are real, or effective.

    However, I'm sure everyone in a paid focus group did.
    The resident "girl"

  19. The Following 4 Users Say Thank You to Extreme4x4 For This Useful Post:

    1958carnut (02-06-2020),bongos2u (02-07-2020),Mr.Buttons (02-06-2020),Neanderthal (02-06-2020)

  20. #10
    R2-D2 Astromech Droid Premium Member Neanderthal's Avatar
    Join Date
    Nov 2004
    Location
    A sunny cave in Transylvania
    Posts
    35,060
    Thanks
    9,428
    Thanked 7,743 Times in 4,671 Posts
    My Ride
    17 Soul&/01 PT LTD/15 JD130

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Quote Originally Posted by 1958carnut View Post
    It would be nice if they actually had some hard data to go along with the statement rather than make it look like they're blowing smoke up our fannies.
    I guess it all depends on the meaning of "hard data." Is that kind of like the meaning of is?

    Quote Originally Posted by IROCNROL1 View Post
    The ads didn't trip my trigger. Guess I'm not a real people.
    Do you have to go to your safe place when you see them?

    Quote Originally Posted by Extreme4x4 View Post
    As a car person who talks to all kinds of people, I have not had ONE person who thinks those ads are real, or effective.

    However, I'm sure everyone in a paid focus group did.
    REAL real people need not apply.
    Last edited by Neanderthal; 02-06-2020 at 06:35 PM.
    2017 Soul &, Titanium

    Nearly all men can stand adversity, but if you want to test a man’s character, give him power.--Unattributed

    "Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety."--Benjamin Franklin

    "The freedom of Speech may be taken away, and, dumb and silent we may be led, like sheep, to the Slaughter."--George Washington

    Hidden Content

  21. #11
    7.0 Liter LS7 V8 JimmyDiablo's Avatar
    Join Date
    Jun 2012
    Location
    NY
    Posts
    4,326
    Thanks
    1,983
    Thanked 2,338 Times in 1,334 Posts

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Quote Originally Posted by canadian.bacon View Post
    GM should take a few notes from the FCA ads. Remember the farmer one?
    Nope

    Quote Originally Posted by canadian.bacon View Post
    That was one sweet ad.
    Apparently not

    Quote Originally Posted by canadian.bacon View Post
    Remember the hellcat ones?
    Nope.

    Quote Originally Posted by canadian.bacon View Post
    Guess what, those were real people too.
    Guess not...

  22. The Following 5 Users Say Thank You to JimmyDiablo For This Useful Post:

    eklauss (02-07-2020),icantdrive55 (02-07-2020),jzchev28 (02-07-2020),Mr.Buttons (02-06-2020),wallus13 (02-06-2020)

  23. #12
    R2-D2 Astromech Droid Premium Member Neanderthal's Avatar
    Join Date
    Nov 2004
    Location
    A sunny cave in Transylvania
    Posts
    35,060
    Thanks
    9,428
    Thanked 7,743 Times in 4,671 Posts
    My Ride
    17 Soul&/01 PT LTD/15 JD130

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Quote Originally Posted by canadian.bacon View Post
    It doesn't work, it's stupid, it's cringe worthy and it's visibly staged.
    When was the last time you purchased a product just because some idiot on TV pretends to be mesmerized by it?

    GM should take a few notes from the FCA ads. Remember the farmer one? That was one sweet ad. Remember the hellcat ones? Guess what, those were real people too.
    Alfa and now Acura ads are looking a whole lot like Mopar ads these days. Probably just a little old coincidence.

    OTOH I haven't seen a lot of Real Fake People takeoff ads. I'm probably just not watching closely enough, ya think?
    2017 Soul &, Titanium

    Nearly all men can stand adversity, but if you want to test a man’s character, give him power.--Unattributed

    "Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety."--Benjamin Franklin

    "The freedom of Speech may be taken away, and, dumb and silent we may be led, like sheep, to the Slaughter."--George Washington

    Hidden Content

  24. The Following 3 Users Say Thank You to Neanderthal For This Useful Post:

    1958carnut (02-06-2020),eklauss (02-07-2020),Mr.Buttons (02-06-2020)

  25. #13
    4.6 Liter Northstar V8
    Join Date
    Apr 2006
    Posts
    1,778
    Thanks
    64
    Thanked 293 Times in 169 Posts
    My Ride
    19 F150 Screw 3.5 EB

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    They should hire Jan away from Toyota. Now that girl sells cars.

  26. The Following User Says Thank You to supermoto For This Useful Post:

    Pisswilly (02-09-2020)

  27. #14
    4.6 Liter Northstar V8 Mr.Buttons's Avatar
    Join Date
    Jun 2017
    Location
    In my room
    Posts
    1,846
    Thanks
    2,308
    Thanked 1,193 Times in 677 Posts

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Quote Originally Posted by supermoto View Post
    They should hire Jan away from Toyota. Now that girl sells cars.
    Who?

  28. The Following User Says Thank You to Mr.Buttons For This Useful Post:

    eklauss (02-07-2020)

  29. #15
    3.6 Liter SIDI V6
    Join Date
    Nov 2007
    Posts
    1,039
    Thanks
    1,344
    Thanked 566 Times in 259 Posts
    My Ride
    Vehicle Free Agent

    Re: The Reason The "Real People, Not Actors" Ad Campaign Works

    Quote Originally Posted by supermoto View Post
    They should hire Jan away from Toyota. Now that girl sells cars.
    Dear god no

  30. Remove Advertisements
    GM Inside News
    Advertisements
     

Page 1 of 6 123 ... LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2