Hummer Super Bowl Ad To Feature LeBron James

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Thread: Hummer Super Bowl Ad To Feature LeBron James

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    Hummer Super Bowl Ad To Feature LeBron James

    The Wall Street Journal
    January 10, 2020

    GM has enlisted NBA superstar LeBron James to promote Hummer’s return, including a plan to air a commercial during the Super Bowl next month, said one of these people and another person with knowledge of the advertising plans.

    GM executives have talked about the possibility of adding more rugged, off-road models to challenge the rising popularity of Fiat Chrysler’s Jeep brand.

    Barclays analyst Brian Johnson said a strategy to put Hummer under the GMC banner makes sense as a way to leverage a well-known name without building costly sales and distribution infrastructure around it, which hurt Hummer last time around.

    “Had gas prices not skyrocketed, and had they perhaps marketed it within another brand as opposed to having to set up infrastructure, maybe it would have stuck around longer,” Mr. Johnson said.

    The Hummer name is derived from the military vehicle known as the Humvee, which is still made by AM General of South Bend, Ind. GM acquired the civilian version in the late 1990s and aggressively expanded its dealership network while gaining attention from celebrity owners like Arnold Schwarzenegger.

    Early Hummer models weighed 6,000-plus pounds and returned just 10 miles a gallon in average fuel economy. A Sierra Club official once said Hummer “embodied the worst impulses of the American auto industry.”

    Mr. James has a long list of endorsements, including a lifetime deal with Nike Inc. Forbes ranks the Los Angeles Laker as the highest-paid player in the National Basketball Association and estimates that he will bring in $92 million in salary and endorsements for the 2019-2020 season.








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    News Contributor Premium Member Perian's Avatar
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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    The Hummer electric pickup will be sold as an individual model within GMC.
    This is only a possible disaster.

    A good way to bring back the storied Hummer name without spending a boatload of capital.









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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    The thing though is, they got to make it true to the H1.

    All 4 corners independent suspension

    tires that can self inflate and deflate

    locking diff, front and back

    ZR2 Shocks on all 4 corners

    a simple interior layout.

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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    What is Lebron going to talk about on the ad...how to get your friends to quit on the team they're under contract with in order to force said team to trade them to the same team as Lebron.
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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    I have never liked having professional sports players as spokespersons for products.

    So many professional sports players are thugs, criminals and drug abusers. Their endorsements always turns me off to the product.

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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    ^^^^This post is racist as -----. The dude literally built a state of the art school for inner city kids to have a chance at a decent education, and you just come in and call him and his kind thugs, criminals and drug abusers. I mean, what in the hell does he have to do, in your eyes to see him as a decent human being. Look past the skin, my dude, I'll send some prayers your way in hopes that the man upstairs changes your though process.

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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Funny....
    IF IT AINT RWD; AND A CHEVY I DONT RIDE IT!!!!!

    ALL CHEVY'S NEED TO BE RWD!!!!!

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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Quote Originally Posted by sdotjeezy View Post
    What is Lebron going to talk about on the ad...how to get your friends to quit on the team they're under contract with in order to force said team to trade them to the same team as Lebron.
    Well, he did buy a Hummer right before he was initially drafted... I guess that makes him qualified.
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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Something about a Ship of Fools seems appropriate here. GM bringing this name back is questionable.

    Having the least loyal, most "me first" person as spokesman is terrible. "The decision" is all you needed to know, but it has continued.

    I'm not racist, but why not choose someone else? There are many other possibilities, maybe someone who could sell the off-roading capabilities to the public. This isn't an Escalade!

    Oh well.

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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    I never liked the Hummer brand name, but at least it's only being brought back as a model, or sub-brand, under GMC.

    Did Lebron clear this with his Chinese overlords? I like the idea of a big name spokesman, but not so sure this is the right time for Lebron. His reputation isn't exactly sterling right now.
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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Quote Originally Posted by Chassis Guy View Post
    Something about a Ship of Fools seems appropriate here. GM bringing this name back is questionable.

    Having the least loyal, most "me first" person as spokesman is terrible. "The decision" is all you needed to know, but it has continued.

    I'm not racist, but why not choose someone else? There are many other possibilities, maybe someone who could sell the off-roading capabilities to the public. This isn't an Escalade!

    Oh well.
    He's a better former owner than a certain ancient washed up actor/politician as a brand ambassador. Lebron can at least bring in his legion of youth for new customers to GMC.

    Quote Originally Posted by ksr View Post
    I never liked the Hummer brand name, but at least it's only being brought back as a model, or sub-brand, under GMC.

    Did Lebron clear this with his Chinese overlords? I like the idea of a big name spokesman, but not so sure this is the right time for Lebron. His reputation isn't exactly sterling right now.
    With China mandating total EV no ICE, it's even more reason to use Lebron no?
    Last edited by JimmyDiablo; 01-10-2020 at 07:04 PM.

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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Quote Originally Posted by Chassis Guy View Post
    Something about a Ship of Fools seems appropriate here. GM bringing this name back is questionable.

    Having the least loyal, most "me first" person as spokesman is terrible. "The decision" is all you needed to know, but it has continued.

    I'm not racist, but why not choose someone else? There are many other possibilities, maybe someone who could sell the off-roading capabilities to the public. This isn't an Escalade!

    Oh well.
    Not liking lebron doesnt make you racist...hell I dont like him as a ball player, I hate what he did to the NBA, but to shun the endorsement because pro athletes are thugs (codeword), criminals, and drug abusers is flat out BS and needs to be called out.
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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Quote Originally Posted by sdotjeezy View Post
    What is Lebron going to talk about on the ad...how to get your friends to quit on the team they're under contract with in order to force said team to trade them to the same team as Lebron.
    Quote Originally Posted by sdotjeezy View Post
    Not liking lebron doesnt make you racist...hell I dont like him as a ball player, I hate what he did to the NBA
    Not a fan, he's no MJ. If you want to make a fresh start, I would have much preferred somebody up and coming, like a commercial with Giannis + Luka or something like that.
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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Feb. 2 nd is not that far away....

    Looking forward and hopeful its not a shot of the taillight for all to gaggle over.
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    Re: BREAKING: Hummer Super Bowl Ad To Feature LeBron James

    Quote Originally Posted by sdotjeezy View Post
    ^^^^This post is racist as -----. The dude literally built a state of the art school for inner city kids to have a chance at a decent education, and you just come in and call him and his kind thugs, criminals and drug abusers. I mean, what in the hell does he have to do, in your eyes to see him as a decent human being. Look past the skin, my dude, I'll send some prayers your way in hopes that the man upstairs changes your though process.

    #ThisisMurica2020
    This is the silliest bucket of snowball rubbish I've seen in a long time. Thug is code word for...thug. Try growing up sometime, snowflake.
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