Hummer may return as electric truck brand, report says
October 18, 2019
By Gary Gastelu
Hummer may soon return from the dead -- with an electric jolt.
Reuters reported Friday that General Motors will begin the production of a lineup of high-end electric pickups and SUVs in 2021 that could include a reboot of the Hummer brand, according to sources familiar with the plans.
The trucks would be built at the Detroit-Hamtramck plant that had been “unallocated” prior to the start of the ongoing contract negotiations with the United Auto Works, Reuters said.
GM shelved the Hummer brand in 2010 during its bailout-backed reemergence from bankruptcy.
In June, General Motors president Mark Reuss said “I love Hummer,” and that the market for electric trucks is “massive.”
More at link