GM to use IBM's Watson AI software for new OnStar Go service
October 26, 2016
SAN FRANCISCO -- General Motors and International Business Machines Corp. plan to combine IBM's artificial intelligence software Watson with the automaker's OnStar system in order to market services to drivers in their vehicles.
The feature, called OnStar Go, is set to debut early next year in more than 2 million GM vehicles with 4G service, IBM and GM said in a joint statement Tuesday.
IBM's Watson, which beat two previous winners of the quiz show "Jeopardy!" in 2011, will sift through data in order to recognize a driver's habits, allowing third-party marketers to deliver targeted offers, whether nearby coffee shops, reminders about shopping-list items, or paying for fuel from their dashboards.
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