GM to use IBM's Watson AI software for new OnStar Go service

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Thread: GM to use IBM's Watson AI software for new OnStar Go service

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    GMI Staff Member Premium Member nadepalma's Avatar
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    GM to use IBM's Watson AI software for new OnStar Go service

    GM to use IBM's Watson AI software for new OnStar Go service
    October 26, 2016
    Alexandria Sage
    AutoNews.com

    SAN FRANCISCO -- General Motors and International Business Machines Corp. plan to combine IBM's artificial intelligence software Watson with the automaker's OnStar system in order to market services to drivers in their vehicles.

    The feature, called OnStar Go, is set to debut early next year in more than 2 million GM vehicles with 4G service, IBM and GM said in a joint statement Tuesday.

    IBM's Watson, which beat two previous winners of the quiz show "Jeopardy!" in 2011, will sift through data in order to recognize a driver's habits, allowing third-party marketers to deliver targeted offers, whether nearby coffee shops, reminders about shopping-list items, or paying for fuel from their dashboards.

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Yet another reason to NOT have On-Star. Enough with the ad bombardment everywhere you go.

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Quote Originally Posted by nadepalma View Post

    IBM's Watson, which beat two previous winners of the quiz show "Jeopardy!" in 2011, will sift through data in order to recognize a driver's habits, allowing third-party marketers to deliver targeted offers, whether nearby coffee shops, reminders about shopping-list items, or paying for fuel from their dashboards.

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    NO thanks.

    Let's hope this will stay an option.
    When this becomes mandatory to drive a GM car, it's bye bye GM for me!

    Unless they give me their SUV for free, since it will be a nonstop commercial platform. But even then a big maybe.

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    I read this as advertising and product pushing coming to your vehicle...
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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    I have an onstar app that shows me coupons available and deals around my area, that is not bad.. as long as its not intrusive

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Can't wait for pop-up ads on my nav screen... not.
    "The irony of the Information Age is that it has given new respectability to uninformed opinion" -- John Lawton

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Come on Watson, unlock the doors and let me out of my car.

    "I'm sorry Dave, I can't do that."
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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    I'm fine with it as long as the ads give me free onStar. If I have to pay for onStar AND gets advertisements, then I have issues. This sounds a little more targeted, if it does point me to stores, etc. that I use and notifies me of discounts, etc. and actually saves me money then I'm getting even happier with the Watson thing.

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Quote Originally Posted by CaptainDan View Post
    Come on HAL, unlock the doors and let me out of my car.

    "I'm sorry Dave, I can't do that until you buy a Pumpkin Spice Latte from Starbucks."
    This was exactly what I was thinking.
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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Quote Originally Posted by BlackGTP View Post
    I'm fine with it as long as the ads give me free onStar. If I have to pay for onStar AND gets advertisements, then I have issues. This sounds a little more targeted, if it does point me to stores, etc. that I use and notifies me of discounts, etc. and actually saves me money then I'm getting even happier with the Watson thing.
    It's not some ads paying for your "free OnStar", it is GPS tracking of all your daily movements (and other sensors judging your driving style/ability) so that they can build a profile on you. Which can then be linked to your web-browsing and social media profiles, including your GMI posts.

    Then, while you are enjoying your "free OnStar" and a discounted cup of coffee from a convenient McDonalds, you are wondering why your car insurance just jacked up your rates.

    Fortunately, there's only a 0.23 chance you harbor communist sympathies, so the government doesn't do much with your data.

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    I hope it works better than their attempt at providing a platform for the Australian census (debacle city!)

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Quote Originally Posted by 5200SuperSystem View Post
    It's not some ads paying for your "free OnStar", it is GPS tracking of all your daily movements (and other sensors judging your driving style/ability) so that they can build a profile on you. Which can then be linked to your web-browsing and social media profiles, including your GMI posts.

    Then, while you are enjoying your "free OnStar" and a discounted cup of coffee from a convenient McDonalds, you are wondering why your car insurance just jacked up your rates.

    Fortunately, there's only a 0.23 chance you harbor communist sympathies, so the government doesn't do much with your data.
    Well, that can already be done with your cell phone, computer, credit cards, grocery store scan cards, tv, etc.. Our privacy has long since been invaded, at this point I don't care and if it delivers me a benefit (free onstar or targeted savings) I'm good with it.

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    I'm 100% ok with it IF this is used to give people free / reduced price OnStar AND/OR can be turned off if you don't want any of it.

    I don't suspect GM is stupid. They know flashing ads on the screen unwanted would be a big turn off.

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    Re: GM to use IBM's Watson AI software for new OnStar Go service

    Quote Originally Posted by BlackGTP View Post
    I'm fine with it as long as the ads give me free onStar. If I have to pay for onStar AND gets advertisements, then I have issues. This sounds a little more targeted, if it does point me to stores, etc. that I use and notifies me of discounts, etc. and actually saves me money then I'm getting even happier with the Watson thing.
    I would accept a little advertising to get free OnStar also. Well worth it as I really don't look at the screen much anyway.

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