November 16, 2020
Mary Barra believes in an all-electric vehicle future. “We think there’s a huge opportunity to grow EV demand, and that’s why we’re accelerating our business,” the General Motors CEO told a Barron’s tech conference this past week. Making EVs for multiple price points, a strategy reminiscent of legendary GM Chairman Alfred Sloan’s, is key to EV growth, she said. “We need to have vehicles not only at the top end...but also attainable for everyone.” And, she added, GM needs EVs to break out of its heartland base, and pick up share on the coasts.