GM: Use EVs to "break out of heartland base, pick up share on coasts."

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Thread: GM: Use EVs to "break out of heartland base, pick up share on coasts."

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    News Contributor Premium Member Perian's Avatar
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    GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Barrons.com
    November 16, 2020

    Mary Barra believes in an all-electric vehicle future. “We think there’s a huge opportunity to grow EV demand, and that’s why we’re accelerating our business,” the General Motors CEO told a Barron’s tech conference this past week. Making EVs for multiple price points, a strategy reminiscent of legendary GM Chairman Alfred Sloan’s, is key to EV growth, she said. “We need to have vehicles not only at the top end...but also attainable for everyone.” And, she added, GM needs EVs to break out of its heartland base, and pick up share on the coasts.








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    News Contributor Premium Member Perian's Avatar
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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Sounds like a plan. However, it sounds like the plan every other automaker is currently in process on.

    Bottom line however, something has to be done with the lack of GM product sales on the east and west coasts.









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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by Perian View Post
    Sounds like a plan. However, it sounds like the plan every other automaker is currently in process on.

    Bottom line however, something has to be done with the lack of GM product sales on the east and west coasts.
    .
    I don't think GM or Ford can win back the coasts with ICE vehicles. Everyone's opinions are ingrained - "Japanese are best for cars"; unless the Japanese really slip up like Detroit did in the 1980's, the only way GM/Ford can win people over with ICE vehicles is to offer Cadillac/Lincoln level vehicles for $25k. Otherwise, I think the only way to get the coasts to try out a GM/Ford is to use exciting new tech to get people to take notice. Might fail, but an effort they have to make unless they want to be dependent on full size trucks.

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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    GM should use a 250 mile range cuv. Fwd and color impregnated composite body panels in four colors should keep pricing low.

    I think this is possible for pricing under 25 grand.

    Id suggest a instrument panel like the old vw bug.

    A speedometer and ev guage Thats it.

    Many americans would snap this up and should be a huge sales success.

    GM could offer awd as an extra cost option.

    Every few years GM can change the colors.
    Last edited by JBsZ06; 11-15-2020 at 04:36 PM.
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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    That sounds good and everything, but where is the infrastructure to recharge a vehicle away from home? This seems like an issue that automakers are slow to address.

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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Thanks for sharing this, Perian. The link in the OP goes to the Barron's home page. Could you please share the link to the article itself? Thanks again!
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    6.2 Liter LS3 V8 gkr778's Avatar
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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by Perian View Post
    Bottom line however, something has to be done with the lack of GM product sales on the east and west coasts.
    +1
    The contrast between GM's success selling its vehicles in the Midwestern U.S. versus the lack thereof in states that border the Pacific and Atlantic oceans is stark. From Edmunds Most Popular Cars in America analysis; GM vehicles are italicized:

    Top 5 cars and light trucks sold to retail buyers in Iowa, 2019
    1. Chevrolet Silverado
    2. Ford F-Series
    3. Ram Pickup
    4. Chevrolet Equinox
    5. GMC Sierra


    Top 5 cars and light trucks sold to retail buyers in New Jersey, 2019
    1. Honda CR-V
    2. Honda Civic
    3. Honda Accord
    4. Nissan Rogue
    5. Toyota RAV4


    Top 5 cars and light trucks sold to retail buyers in California, 2019
    1. Honda Civic
    2. Tesla Model 3
    3. Honda Accord
    4. Toyota Camry
    5. Toyota RAV4


    Among the states that border Pacific or Atlantic oceans, only Alaska, Delaware, and Maine have more than one GM vehicle in the top five.
    Last edited by gkr778; 11-15-2020 at 11:44 PM.
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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by JBsZ06 View Post
    GM should use a 250 mile range cuv. Fwd and color impregnated composite body panels in four colors should keep pricing low.

    I think this is possible for pricing under 25 grand.

    Id suggest a instrument panel like the old vw bug.

    A speedometer and ev guage Thats it.

    Many americans would snap this up and should be a huge sales success.

    GM could offer awd as an extra cost option.

    Every few years GM can change the colors.
    Bolt eCUV is coming, priced at the heart of the market

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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by gkr778 View Post
    Thanks for sharing this, Perian. The link in the OP goes to the Barron's home page. Could you please share the link to the article itself? Thanks again!
    I think you need a subscription to read the article - I tried poking around for the story...

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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    This all sound well and good, but they just need to get things to market and they need to be reliable as well as consumer friendly. Now, about those Bolt issues GM?

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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by gkr778 View Post
    Thanks for sharing this, Perian. The link in the OP goes to the Barron's home page. Could you please share the link to the article itself? Thanks again!
    https://www.barrons.com/articles/mar...re-51605317984








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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    ^^^ I'm amused by their illustration of Mary Barra in the article. ^^^

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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by Perian View Post
    ... Bottom line however, something has to be done with the lack of GM product sales on the east and west coasts. ...
    It has less to do with product quality than with an underlying dislike for the more conservative Midwest and free enterprise in general. It's an observation one can make on a micro level within certain areas in the Midwest where foreign cars dominate. GM, Ford, and FCA have an uphill disadvantage being domestic.
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    6.2 Liter LS3 V8 gkr778's Avatar
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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by rand49er View Post
    It has less to do with product quality than with an underlying dislike for the more conservative Midwest and free enterprise in general. It's an observation one can make on a micro level within certain areas in the Midwest where foreign cars dominate. GM, Ford, and FCA have an uphill disadvantage being domestic.
    Americans who live in states that border an ocean or the Gulf of Mexico broadly speaking don't have an "underlying dislike" for the Midwest, or for "free enterprise in general".

    The "uphill disadvantage" in which GM is much more successful selling to customers in the Midwest and Great Plains regions than elsewhere in the U.S. rests entirely on the effort (or lack thereof) of GM's marketing dweebs. Perhaps with GM's investment in electric vehicles, those marketing dweebs will finally get their act together.
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    Re: GM: Use EVs to "break out of heartland base, pick up share on coasts."

    Quote Originally Posted by rand49er View Post
    It has less to do with product quality than with an underlying dislike for the more conservative Midwest and free enterprise in general. It's an observation one can make on a micro level within certain areas in the Midwest where foreign cars dominate. GM, Ford, and FCA have an uphill disadvantage being domestic.
    It’s American self loath. People think their ancestors left a rosy old world for a backwater new world.
    A $500.00 round trip to the old world without going to the tourist spots quickly resets that notion.

    Seeing someone crumped into their Golf is also quit amusing
    Last edited by mbukukanyau; 11-16-2020 at 11:18 AM.

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