GM Talks Electric Pickups, Again
Jun 06, 2019
*Full Article at LinkGeneral Motors President Mark Reuss reiterates plans to bring an electric pickup to market, a move widely considered unthinkable until just recently and one made possible by sooner-than-expected cost parity between battery-powered vehicles and those with traditional internal-combustion engines.
“We will have a complete electric lineup, including a pickup truck that’s in development,” Reuss tells Wall Street analysts at the UBS Global Industrials and Transportation Conference.
Reuss’ remarks represent the second admission GM wants to bring an electric pickup to market. GM Chairman and CEO Mary Barra broke the news in April during an earnings call with investors in which she sought to clarify chatter regarding a potential acquisition of electric-truck startup Rivian.
“This architecture is the canvas on which we will paint a profitable EV program,” Reuss says. “We can build everything on this (platform) from just three drive units: front-wheel drive, rear-wheel drive or e-all-wheel drive.”