GM unveils new logo to emphasize its pivot to electric vehicles Andrew J. Hawkins
January 8, 2021 The Verge via MSN
General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to market.
It’s been about a decade since GM has last tweaked its logo, but this update represents the starkest change in the company’s 113-year history. The most obvious change is the use of a lowercase “gm” in the logo, after previously only using capital letters. The underline has been shortened to just the “m,” in a nod to the company’s recently announced Ultium electric vehicle battery and platform.
The blue square has been rounded at the corners, giving the logo more of a smartphone app appearance. The blue is used as an outline rather than to fill the entire square, and the negative space in the “m” is meant to evoke the shape of an electrical plug.
Not sure this was needed or necessary as they "focus" on EVs.
Not the least of which is because even as EVs get better, cheaper, and continue to build range, GM is still going to offer hybrids, diesels, and gasoline-powered engines in the mid-term future (not to mention continuing to possibly invest in hydrogen down the line).
This seems a little short sighted and gimmicky (and unfortunately, that seems to be a trend of late).
Yeah, I don't get it. And honestly, I bet they spent some ridiculous amount of money to pay an outside firm to come up with the logo.
And to think, at the end of the day, it almost amounts to exactly what AT&T did when they updated and changed their classic logo (invert colors, use lowercase letters).
Years later, they ditched the lowercase typeface and went back to all capital-lettering.
No, I hope. But the kids who design this stuff would probably look at you like you just stepped out of an inbound-from-Mars UFO if you said puzzling things like "upper case" and "lower case."
"Whaaaa? Dood! Like, whoa!! You on my case, why you talking about my case?" Etc. :fall:
Keyboard banditos probably never learned this complex stuff in skoolz.
As another said, maybe it signifies the little GM--pardon me, I mean gm--of the future. I guess it's what electricity looks like, from the wire's perspective. Electric em-power. Yeah.
Blue, you know, like green, only bluer. And and, like...
It used to be big GM back in the day. Now the way they are going shedding divisions and countries they do business in and the like, they will soon be little gm just like the new logo. it's a sign or maybe an...wait for it... omen.
During the past few years, it is very common to see grammatical, spelling and punctuation errors on national and local news web sites.
When I first saw this new logo, it reminded me of the errors that are so common on many web sites, and often by people that have a problem with spelling and punctuation - and let the computer do the work (and often with errors).
Great big nothing-burger for most people. I think these logo changes are to generate interest from the company employees. I can already imagine my wife's eyes glazing over if I told her about this (which I'm not).
"The new GM logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel. The underline of the “m” connects to the previous GM logos as well as visually representing the Ultium platform. And within the negative space of the “m” is a nod to the shape of an electrical plug"
The underline was placed to make the m look like an outlet.
Pretty sad
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