GM to Revive Hummer Name As GMC Offering

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Thread: GM to Revive Hummer Name As GMC Offering

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    News Contributor Premium Member Perian's Avatar
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    GM to Revive Hummer Name As GMC Offering

    The Wall Street Journal
    January 10, 2020

    General Motors Co. is resurrecting the Hummer name on an all-electric pickup truck to be sold under the GMC brand, according to people familiar with the matter, reviving a once-popular yet controversial badge that was phased out a decade ago.

    The new Hummer model, which is expected to go on sale by early 2022, is likely to be sold in small volumes as a rugged, jeep-like pickup truck for off-road enthusiasts, said people briefed on the strategy.

    The vehicle will be among the first of several large, battery-powered SUVs and pickup trucks that GM is expected to roll out over the next several years.

    As of now there are no plans to establish Hummer as a stand-alone brand, which it was before GM discontinued it in 2010 in the wake of the company’s bankruptcy, these people said.

    Rather, the Hummer electric pickup will be sold as an individual model within GMC, these people said, a pricey, premium truck brand that has emerged over the past decade as a bigger contributor to GM’s bottom line.

    GM’s move to bring back the Hummer as an electric-model is an unexpected twist for a name that became a symbol of gas-guzzling excess. Hummer went from heady sales growth as a status symbol in the early 2000s to a frequent target of environmentalists later in the decade, as gas prices spiked and sales tanked.

    The planned Hummer truck is the latest example of Detroit’s auto makers broadening their truck and SUV lineups to boost profitability, while largely purging lower-margin passenger cars from their lineups.








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  4. #2
    News Contributor Premium Member Perian's Avatar
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    Re: BREAKING: GM to Revive Hummer Name on New Electric Pickup Model

    Hello Greta,

    You are not going to believe this. Are you sitting?









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    Re: BREAKING: GM to Revive Hummer Name on New Electric Pickup Model

    I just posted this in the Hummer EV rumor thread;

    BREAKING NEWS.....................


    GM to revive Hummer name with electric pickups, SUVs, reports say


    GM is reviving the Hummer name, discontinued after the automaker's 2009 bankruptcy, to sell a new family of electric pickup trucks and SUVs and will tout the return with a Super Bowl ad featuring NBA star Lebron James, Reuters and The Wall Street Journal reported, citing people briefed on the matter.

    Clearly GM stopped reading GMI....................
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    Re: BREAKING: GM to Revive Hummer Name on New Electric Pickup Model

    Greta Thunberg replies, "How dare you!"

    Repeat as necessary.
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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    As a sub brand of GMC is the correct way to do it. GMC is already wildly successful as a brand.

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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    Gotta have something to compete with the incoming Bronco
    Straights are for fast cars, corners are for fast drivers.

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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    How soon before Hummer has its own version of the Trailblazer?

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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    You just know this started out as a joke muttered under someone's breath during a meeting...

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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    Quote Originally Posted by mbukukanyau View Post
    How soon before Hummer has its own version of the Trailblazer?
    Right after GMC, Buick and Cadillac......................
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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    Just posted this, but I still dont understand how all these companys are running to SUVs, and electrics, I think trying to fight tesla is a losing battle.
    IF IT AINT RWD; AND A CHEVY I DONT RIDE IT!!!!!

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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    Quote Originally Posted by PHAT-JAY View Post
    Just posted this, but I still dont understand how all these companys are running to SUVs, and electrics, I think trying to fight tesla is a losing battle.
    These companies have much bigger engineering muscle than Tesla, Though the Germans have been disappointing with low range for their EV's.. it shows German technology weakness, probably Chinese batteries..

    what Detroit lack is the pixie dust from silicone valley

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    Re: BREAKING: GM to Revive Hummer Name on New Electric Pickup Model

    Quote Originally Posted by Perian View Post
    Hello Greta,

    You are not going to believe this. Are you sitting?









    .
    You know, that might make it all worthwhile. I renounce my prior opposition to the Hummer name. I hope this thing weighs 8,000 pounds and is powered by a V-16. Two V-16s, once just to power the air conditioning.
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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    Quote Originally Posted by supraracer View Post
    Gotta have something to compete with the incoming Bronco
    No the Rivian/Ford E-pickup.

    Quote Originally Posted by PHAT-JAY View Post
    Just posted this, but I still dont understand how all these companys are running to SUVs, and electrics, I think trying to fight tesla is a losing battle.
    Because its what they do well and actually make money doing? They can't pull in funding like Tesla does, so their PU + SUV sales have to fund everything - thus they have to keep investing in them.
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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    I take it this is a version of the upcoming electric Chevy pickup that’s in development? Or something new?
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    Re: BREAKING: GM to Revive Hummer Name As GMC Offering

    Quote Originally Posted by CJH View Post
    No the Rivian/Ford E-pickup.



    Because its what they do well and actually make money doing? They can't pull in funding like Tesla does, so their PU + SUV sales have to fund everything - thus they have to keep investing in them.
    Yes .. but if they don't move that way.. then we'll wonder where their answer is. Under GMC is a no-brainer.. and truth be told it makes me wonder why they don't pretend that the LaX and Regal weren't canceled so that Buick would allow them the ability to have some cars under that Buick-GMC/Hummer roof.

    To the Tesla thing.. come on. Why would they need to get the outside funding of Tesla when the have the INSIDE funding of their own products.. U know.. the way a corporation is supposed to run. Self-Sustaining! Tesla has run on BS, and essentially Gov't funding for a decade and a half and continues to actually lose money. THEY NEED EVERY MAJOR MAKER to now jump in so that the costs of their technology drops
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