GM rescinds L.A. Times advertising suspension
Published August 2, 2005
General Motors Corp. resumed advertising cars and trucks in the Los Angeles Times three months after pulling its ads over what the company called "factual errors" in the newspaper's coverage.
GM ran a full-page ad for its 2006 Pontiac Solstice convertible Monday in the Times, the fourth-largest U.S. newspaper by circulation. Brian Akre, a GM spokesman, said the automaker decided last month to resume the advertising.
The newspaper addressed GM's complaints about coverage, GM spokeswoman Nancy Libby said.
The advertising was pulled in April after Times automotive columnist Dan Neil, in his review of the Pontiac G6 sedan, called on GM to "dump" Chairman and Chief Executive Richard Wagoner.
GM denied that a single article triggered the move. GM dealers continued to advertise.
"We've been having discussions with the Los Angeles Times all along," Libby said. "We feel they've responded to our complaints and decided to put our advertising back."
David Garcia, a spokesman for the Times, didn't immediately return phone calls seeking comment. The Times is owned by Tribune Co., publisher of the Chicago Tribune.
The Times had a 6.5 percent drop in Monday-to-Saturday circulation, to 907,997, in the six months ended March 31, the paper reported on May 3, citing the Audit Bureau of Circulations.
Libby declined to say whether GM's ad spending in the Times will match the level prior to the suspension.
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