GM president on its electric future: ‘We can’t get away with vaporware’

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Thread: GM president on its electric future: ‘We can’t get away with vaporware’

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    GM president on its electric future: ‘We can’t get away with vaporware’

    GM president on its electric future: ‘We can’t get away with vaporware’
    Electrek
    Bradley Berman
    Jan. 28th 2020

    After GM’s official dedication yesterday of its Detroit-Hamtramck plant strictly for electric cars, Electrek spoke with Mark Reuss, the company’s president. We wanted to hear directly from GM leadership about its level of commitment to quickly deliver on multi-billion-dollar, global EV plans. Here is an edited version of Reuss’s discussion with us and a small group of reporters.

    Can you talk about the pace of EV adoption and when you expect a tipping point?
    The turning point is now because we have to plan for an electric portfolio to eventually become the standard. I don’t think there’s an inflection point that says it’s 30%, 40%, 50% adoption. And I don’t want to put a year on that because the customer will decide based on solving the friction points, such as price, range, and infrastructure, that prevent people from buying electric vehicles as a primary vehicle and not a secondary vehicle. It’s our job to solve all of those, and that’s what we’re doing.

    Will your next EV be a Cadillac SUV or a pickup?
    You’ll see multiple pickup trucks, but not all pickup trucks are the same. There are all sorts of micro-segments within pickup trucks. There are mainline high-volume segments. There are midsize and full-size segments. There are a lot of things we haven’t announced yet, but there’s a wide bandwidth that we can accomplish with our battery-electric truck platform.

    Will your EVs be North-America focused?
    These are global vehicles. The battery strategy and architecture is very global. And so when we design our new battery packs, they are designed to accommodate things like a prismatic-cell structure that is highly used in China, or our more mainline pouch system that we have with LG in North America and the United States. That flexibility to do those orientations and configurations of cells enables a footprint that is quite different.

    Will your battery packs keep getting bigger?
    No. When we started with the Volt and the Bolt, we probably over-designed those battery packs. They may never die. But along the way, you learn how to control it and how people really use it, which until you do it, you’re guessing. So with better efficiency along the way, you’re decreasing the cell cost and size and improving the curve of performance and value, independent of cell chemistry.
    *Full Article at Link

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    I like the background image "our electric future is now". How can that future be now when you have no product? Talking about vaporware...
    You know who can say that? Tesla.

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    The "be like" era continues for GM. What started as a "be like BMW" campaign has now shifted to "be like Tesla" campaign.
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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    When we started with the Volt and the Bolt, we probably over-designed those battery packs. They may never die.
    This is why I'm not scared of an old ELR.
    Just gotta be careful not to scuff it!
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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    While GM can't get away with vaporware, apparently Reuss can get away with using meaningless PR doublespeak. Here are just a few examples from the Electrek interview:
    • "I don’t want to put a year on that"
    • "There are a lot of things we haven’t announced yet, but there’s a wide bandwidth"
    • "...different from where we’ve been before"
    • "There will be no losses"
    • "We can do anything we want"
    Last edited by gkr778; 01-30-2020 at 09:13 AM.
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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Quote Originally Posted by canadian.bacon View Post
    I like the background image "our electric future is now". How can that future be now when you have no product? Talking about vaporware...
    You know who can say that? Tesla.
    New start Tesla Model 3 is the first American made assembled car to ever sit on Europe top 3 podium in December, what Cadillac gonna do? Cadillac will be on Europe podium in 5 years time you just wait and see, and it never happens.

    European market is turning changing into an EV level playing field now for an electric Cadillac if offered, European luxury car market is the largest most profitable on the planet Audi/BMW/Mercedes Benz sell between 800,000 & 900,000 luxury cars last year, Cadillac only sell out of tune gas guzzlers that don't run well on $9 gas in Europe hence just 900 European Cadillac sales in Europe last year..
    Last edited by Oldsmobile stopped; 01-29-2020 at 10:53 AM.
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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Quote Originally Posted by canadian.bacon View Post
    I like the background image "our electric future is now". How can that future be now when you have no product? Talking about vaporware...
    You know who can say that? Tesla.
    I swear I saw some Chevy Bolts on the lot near me.
    I believe it even outsells one Tesla model and just about every other EV that's not a Tesla.
    Last edited by eaton53; 01-29-2020 at 11:09 AM.
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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Quote Originally Posted by eaton53 View Post
    I believe it even outsells one Tesla model and just about every other EV that's not a Tesla.
    Correct. In the U.S. market in 2019, Chevy Bolt was the best selling non-Tesla pure EV, and the second best selling non-Tesla plug-in vehicle after Prius Prime.
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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Quote Originally Posted by gkr778 View Post
    While GM can't get away with vaporware, apparently Reuss can get away with using meaningless PR doublespeak. Here are just a few examples from the Elektrek interview:
    • "I don’t want to put a year on that"
    • "There are a lot of things we haven’t announced yet, but there’s a wide bandwidth"
    • "...different from where we’ve been before"
    • "There will be no losses"
    • "We can do anything we want"
    They could start by ridding the PR and advertising teams of "vaporware".

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    2022 IS GOING TO BE super super awesome!!!!

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Quote Originally Posted by gkr778 View Post
    Correct. In the U.S. market in 2019, Chevy Bolt was the best selling non-Tesla pure EV, and the second best selling non-Tesla plug-in vehicle after Prius Prime.
    Yup, absolutely banner year after being released in more markets with more cars available and selling 1600 units less than the year before. Beautiful work!

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Again, GM will be the last to the EV party. When Cruze production shutdown, conversion work for EV should have started last year. New LG battery plant would have been built right there. DHam would keep pumping out Caddies and Impala's until the "vaporwere" was ready.

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Quote Originally Posted by canadian.bacon View Post
    I like the background image "our electric future is now". How can that future be now when you have no product? Talking about vaporware...
    You know who can say that? Tesla.
    GM has the Bolt.

    I wouldn't call GM's plans vaporware....I feel the plans GM has would be more like vaporlock.

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Quote Originally Posted by Mr.Buttons View Post
    GM has the Bolt.

    I wouldn't call GM's plans vaporware....I feel the plans GM has would be more like vaporlock.
    I've experienced that. Cough, cough, choke, choke. In an old Jeepster my dad had. And then there's the other kind: " Vapor lock is when you eat something hot (like hot salsa). After the first bite, your tongue goes numb and you constantly hiccup for 10 minutes. Then things settle down and you can eat the rest of your salsa then." Urban Dictionary

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    Re: GM president on its electric future: ‘We can’t get away with vaporware’

    Green Car Reports was also a part of this interview and has more in-depth information:
    https://www.greencarreports.com/news...ers-some-hints

    When General Motors brought five green-car reporters to Michigan this week to announce its Detroit-Hamtramck plant would produce only electric vehicles, it threw in an Easter Egg: a small-group interview with GM president Mark Reuss.

    Scheduled to last only 5 minutes, the fast-paced chat stretched to 20 minutes and covered a broad range of topics.

    With a transcript in hand, we’ve boiled down the conversation to nine key points about GM’s present and future electric vehicles:

    1. Battery packs for the Chevy Bolt EV and Volt were “probably over-engineered”
    2. The EVs coming out of Hamtramck starting in late 2021 will be profitable from the start
    3. GM’s future EVs will span multiple segments, multiple brands, and lots of models
    4. GM’s new modular electric-vehicle architecture can accommodate small cars to full-size pickup trucks
    5. The upcoming battery-electric pickup truck probably won’t use a “skateboard” chassis
    6. The current CAFE regulations favor hybrid vehicles over zero-emission electric cars
    7. Regardless, GM isn’t going to do hybrids or plug-in hybrids. Period.
    8. There will probably be an all-new Chevrolet Bolt EV
    9. The electric Cadillac SUV to be introduced for 2023 will use a word for its model name, not letters and numbers
    Reuss's comments at the link

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