GM president: Electric cars won't go mainstream until we fix these problems

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Thread: GM president: Electric cars won't go mainstream until we fix these problems

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    News Contributor Premium Member EJD1984's Avatar
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    GM president: Electric cars won't go mainstream until we fix these problems

    GM president: Electric cars won't go mainstream until we fix these problems
    CNN Business Perspectives
    By Mark Reuss
    November 25, 2019

    The automotive industry is hurtling toward a future that will change transportation the same way electricity changed how we light the world. Electric and self-driving vehicles will alter the automotive landscape forever — it's only a question of how soon.

    Like any revolution, this one will be created by market demand.

    Range
    Most consumers surveyed during our clinics said they want at least 300 miles of range. And if you look at the market today, which is driven by early adapters, the numbers bear that out. The vast majority of electric vehicles sold — almost 90% — are six models with the highest range of 238 miles or more — three Tesla models, the Chevrolet Bolt EV, the Hyundai Kona and the Kia Niro, according to IHS Markit data.

    Charging infrastructure
    For EVs to gain widespread acceptance, manufacturers, charging companies, industry groups and governments at all levels must work together to make public charging available in as many locations as possible. For example, we are seeing increased partnership activity between manufacturers and charging station companies, as well as construction companies that build large infrastructure projects, with the goal of adding thousands of additional public charging stations in the United States.

    Cost
    Looking forward, we think electric vehicle propulsion systems will achieve cost parity with internal combustion engines within a decade, probably sooner, and will only get better after that, driving sticker prices down and widening the appeal to the average consumer. That will be driven by a number of factors, including improvements with each generation of batteries and vehicles, as well as expected increased regulatory costs on gasoline and diesel engines.
    *Full Article at Link

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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Well....duh

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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    This the most DUH article I've ever read.

    Imagine that, GM still using damn focus groups to see what direction they should go.

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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Quote Originally Posted by Mark Reuss
    Like any revolution, this one will be created by market demand.
    Good to see Mark Reuss become a free market advocate. Is General Motors now going to recommend that governments phase out all tax credits and other subsidies for EVs and charging infrastructure?
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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Hey Reuss No Sherlock.

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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Quote Originally Posted by gkr778 View Post
    Good to see Mark Reuss become a free market advocate. Is General Motors now going to recommend that governments phase out all tax credits and other subsidies for EVs and charging infrastructure?
    Did you see where he said that the credits will be vital to phase in the BEV craze?!?! HA! I truly used to like Mr. Reuss but man, he's really making it hard at this point.

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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    GM has no direction...A rudderless ship if i've ever seen one
    CEO: XT6 will have supercriuse at intro
    Engineers: No it wont...it never will
    CEO: Zero, Zero, Zero
    President: Electric cars wont go mainstream until we fix these problems

    at this point I have zero confidence in MB as CEO, she's completely out of touch w/ her own company
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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    The one factor he's not talking about here is the drastic increase in price of vehicles forcing most families the ability to own only one vehicle and then using ride-sharing companies for anything that resembles "second car".

    Much of the calculation of cost assumes this to happen. Not because consumers demand it, but, because producers will just do it...

    There is a larger strategy here (BEV and autonomous driving) that allows a whole industry pivot its workforce and designs into an area where the company has more control than the consumer. It's not longer what the consumer wants, it will be "this is what the consumer will get".

    This isn't the first time this happened. There are plenty of industries (look at smart phones as a prime example and the cable TV industry) where this is the case today.

    Just like GM wanted to be like BMW, they also want to become like Apple or Comcast.
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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Quote Originally Posted by bballr4567 View Post
    Did you see where he said that the credits will be vital to phase in the BEV craze?!?! HA! I truly used to like Mr. Reuss but man, he's really making it hard at this point.
    Oh yes, that's what prompted my post #4. Thanks for catching the sarcasm in that post.

    Anyway, when Mark Reuss said this:
    Quote Originally Posted by Mark Reuss
    "crucial government tax credits that we believe will continue to drive people toward electric vehicles and help fuel market demand"
    ...it became very clear that he is a champion of doublethink.
    Last edited by gkr778; 11-26-2019 at 12:06 PM.
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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Hmm, is he talking about China or the US? Hypocrite.

    https://www.bloomberg.com/news/artic...-promised-land

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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Quote Originally Posted by LONGHORN View Post
    Hmm, is he talking about China or the US? Hypocrite.

    https://www.bloomberg.com/news/artic...-promised-land
    He's talking about potential customers--wherever they are.
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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    I often wonder where this all ends up. So many promising and exciting conventional programs have been shelved, canceled or killed on the altar of EVs and now the head guy at GM just tells us that the industry is maybe decades away - if ever - from making them "mainstream".

    At some point, I'm hoping for a reality check before it's too late.
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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    The Real People have just been given this news.

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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Quote Originally Posted by Z284ever View Post
    I often wonder where this all ends up. So many promising and exciting conventional programs have been shelved, canceled or killed on the altar of EVs and now the head guy at GM just tells us that the industry is maybe decades away - if ever - from making them "mainstream".

    At some point, I'm hoping for a reality check before it's too late.
    I honestly do not think they are worrying where it will end up at all. They are just using this as an event to allow them to make drastic changes to their business. The IT industry is well known for doing this over and over every decade. They pick a technology, call it a revolution (when it really isn't), make huge changes to their workforce (essentially repeated fire and hire cycles) all in the name of ensuring they are an ongoing concern.

    It doesn't matter if either BEV and/or autnomous driving ends up being the "end result". What matters is that it constitutes a major change in the industry they compete in and supposedly forces them to make drastic changes. In reality, none of these technologies may ever see the light of day, but, no matter--use it to enhance our business nonetheless.
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    Re: GM president: Electric cars won't go mainstream until we fix these problems

    Zero, zero, zero. Yes we can? Mary and Mark should really be on the same page about this.

    I recall when the Volt was getting ready for production that GM's research said that most people only drive XX amount of miles and that the Volt would have sufficient electric range for most driving needs. Interesting how times change!
    Last edited by Mentat Bashar; 11-26-2019 at 03:40 PM.
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