GM CEO: Yes To Electric Vehicles - No To Hybrids

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Thread: GM CEO: Yes To Electric Vehicles - No To Hybrids

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    News Contributor Premium Member Perian's Avatar
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    GM CEO: Yes To Electric Vehicles - No To Hybrids

    Bloomberg.com
    November 22, 2019

    If General Motors Chief Executive Officer Mary Barra had her way, the auto industry would forget about selling hybrid electric-models and instead concentrate on getting more battery-powered vehicles into showrooms.

    At an auto industry conference held by Barclays in New York on Thursday, Barra said GM is pushing ahead with a plan to sell 20 electric vehicles by 2023 and doesn’t want to build hybrids like Toyota Motor Co.’s Prius model, which pioneered the category more than 20 years ago in Japan.

    “Customers aren’t interested in hybrids,” Barra said.









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    News Contributor Premium Member Perian's Avatar
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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Looking forward to ordering a new 2020 Chevy Volt...oh, wait a moment...







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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Ford is all-in on Hybrids so we shall see who is right here. It's not like they aren't doing BEVs as well.

    I do think Plug-in Hybrids are irrelevant now however.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    That's not smart. Not everyone has access to charging at home. If anything plugin-hybrids provide the best midterm approach to electrification. People might have access to charging at work or elsewhere but not necessarily at home.

    Edit:
    It is funny seeing this headline right above "Source: C8 Corvette ZR1 to Get Hybrid Twin-Turbo DOHC V-8 With 900 HP!"
    Last edited by Self Reliance; 11-23-2019 at 12:42 PM.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Hybrids allow car makers to electrify fairly quickly - battery EVs need new platforms to be developed which a) takes time and b) is likely to be obsolete by the time it gets to market.

    It shouldn't be either or, it should be a comprehensive approach to the changing market.
    Last edited by Ruperts Trooper; 11-23-2019 at 12:53 PM.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    I wonder what her excuse will be when the hybrid versions of the CRV and Rav4 end up being hot sellers.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    I think GM is just at a disadvantage, they didn't have a proper scalable Hybrid system like Ford, Toyota, Honda, etc....They only invested in plug-ins which only worked on certain products and the batteries were too big and expensive for volume. At this point they have to make a decision on electrification, they've chosen BEVs only while Ford gets to do everything.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Quote Originally Posted by Bloomberg
    If General Motors Chief Executive Officer Mary Barra had her way, the auto industry would forget about selling hybrid electric-models and instead concentrate on getting more battery-powered vehicles into showrooms.

    At an auto industry conference held by Barclays in New York on Thursday, Barra said GM is pushing ahead with a plan to sell 20 electric vehicles by 2023 and doesn’t want to build hybrids like Toyota Motor Co.’s Prius model, which pioneered the category more than 20 years ago in Japan.

    “Customers aren’t interested in hybrids,” Barra said.
    Barra should have said "Customers aren't interested in hybrids made by General Motors". Then again, GM's abysmal failure to properly market hybrid vehicles of any kind - from mild hybrid eAssist to PHEV - is implicit in Barra's comments.

    Other automakers including Toyota, Honda, Ford, and most of the European OEMs have figured out the hybrid formula. As a result, hybrids (again the full range from mild to PHEV) are slated to grow to 15% of the U.S. light vehicle market by the middle of the next decade based on forecasts by LMC.

    Last edited by gkr778; 11-27-2019 at 01:54 PM.
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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    So much for offering a broad range of products that offer something for everybody. At the current time a full electric world is quite some time away, so to offer only electric powered product would be like cutting off the nose to spite the face.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Quote Originally Posted by gkr778 View Post
    Barra should have said "Customers aren't interested in hybrids made by General Motors", because GM's abysmal failure to properly market hybrid vehicles of any kind - from mild hybrid eAssist to PHEV - is implicit in Barra's comments.

    Other automakers including Toyota, Honda, Ford, and most of the European OEMs have figured out the hybrid formula. As a result, hybrids (again the full range from mild to PHEV) are slated to grow to 15% of the U.S. light vehicle market by the middle of the next decade based on forecasts by LMC.
    Boy, she really IS dumber than a whole box of rocks.

    Toyota stuck their necks out a quarter century ago, dedicated boo coo of their considerable engineering talent and cash money toward the Prius, and beat everyone to the punch like just like JFK sending the USA to the moon. If I were betting on who's got vision and who's a great candidate for the next "Clueless" movie remake, I'll take Toyota for vision and MB for Clueless.

    Quote Originally Posted by 1958carnut View Post
    So much for offering a broad range of products that offer something for everybody. At the current time a full electric world is quite some time away, so to offer only electric powered product would be like cutting off the nose to spite the face.
    Stupid is as stupid does.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Now that I am driving a Ford Hybrid, I got to say, Chevrolet did drop the ball with Volt, They should have combined the Volt and Bolt Battery pack, improved Volt interior packaging and called it a day.. Mother Barrah is wrong here.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Quote Originally Posted by mbukukanyau View Post
    I got to say, Chevrolet did drop the ball with Volt, Mother Barrah is wrong here.
    Yes they did, especially since they kept D-Ham open afterall in the UAW deal. Our Volts have both been exceptional cars but there is no replacement.
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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Quote Originally Posted by mbukukanyau View Post
    Now that I am driving a Ford Hybrid, I got to say, Chevrolet did drop the ball with Volt, They should have combined the Volt and Bolt Battery pack, improved Volt interior packaging and called it a day.. Mother Barrah is wrong here.
    The Bolt should have been engineered to accommodate Voltec as an option. What a waste.

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    Quote Originally Posted by tripowergto Jan2003 View Post
    Yes they did, especially since they kept D-Ham open afterall in the UAW deal. Our Volts have both been exceptional cars but there is no replacement.
    They are excellent cars and command great pricing, despite the interior shortcuts. Mother needs her head checked

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    Re: GM CEO: Yes To Electric Vehicles - No To Hybrids

    I don't know....the Rav4 Prime Plug-in Hybrid just shown in L.A. seems like it is pretty good (on paper at least) and something that might make us interested in a Toyota for the first time in over a decade.

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