GM Announces Ultifi Customer Experience Platform for Electric Vehicles
https://www.autoevolution.com/news/gm-announces-ultifi-customer-experience-platform-for-electric-vehicles-152017.html
Mircea Panait
November 24, 2020
Better late than never, General Motors will launch 30 electric vehicles by 2025. Cadillac is expected to be an electric-only brand by then, and in preparation for this change, the biggest of the Big Three in Detroit has introduced Ultifi.
“Wait, doesn’t that sound particularly similar to Ultium battery and electric-drive tech?” The coincidence is intentional, dear reader, and the purpose of Ultifi is to “reimagine the customer experience in pursuit of EV leadership.”
Presented during the Barclays Global Automotive Conference, the customer experience platform gives EV owners a digital identification number and related profile connected to their vehicles. The platform includes an undisclosed number of cloud services, an expanded portfolio of over-the-air software updates, a “frictionless EV ecosystem,” and a simplified buying experience via a smartphone app.
“With the customer at the center of our growth strategy, our priorities are simplicity and efficiency with unprecedented convenience and flexibility,” said Travis Hester, the newly appointed head honcho of EVs at General Motors. “We will use EVs as an opportunity to improve our industry’s use of e-commerce and digital retail.”
More at link
https://www.autoevolution.com/news/gm-announces-ultifi-customer-experience-platform-for-electric-vehicles-152017.html
Mircea Panait
November 24, 2020
Better late than never, General Motors will launch 30 electric vehicles by 2025. Cadillac is expected to be an electric-only brand by then, and in preparation for this change, the biggest of the Big Three in Detroit has introduced Ultifi.
“Wait, doesn’t that sound particularly similar to Ultium battery and electric-drive tech?” The coincidence is intentional, dear reader, and the purpose of Ultifi is to “reimagine the customer experience in pursuit of EV leadership.”
Presented during the Barclays Global Automotive Conference, the customer experience platform gives EV owners a digital identification number and related profile connected to their vehicles. The platform includes an undisclosed number of cloud services, an expanded portfolio of over-the-air software updates, a “frictionless EV ecosystem,” and a simplified buying experience via a smartphone app.
“With the customer at the center of our growth strategy, our priorities are simplicity and efficiency with unprecedented convenience and flexibility,” said Travis Hester, the newly appointed head honcho of EVs at General Motors. “We will use EVs as an opportunity to improve our industry’s use of e-commerce and digital retail.”
More at link