The Generation Gap

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Thread: The Generation Gap

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    Corvette C7 megeebee's Avatar
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    The Generation Gap

    There's an interesting little item in the May 15th issue of Automotive news. They list the top ten models sold in this country with the youngest and oldest buyer group. As you would expect, Imports got the youngest. Of those buyers UNDER 30:
    #1 Scion TC 48.4%
    There are 2 Volkswagens, 2 Mazdas, a Subaru, 2 Acuras (TSX & RSX), Mitsubishi Lancer, and at #10 was the Scion xB.

    The oldies love domestics. The models with the highest percentage of buyers OVER 70 are:
    #1 Mercury Grand Marquis 55.4%
    #2 Lincoln Town Car 52.4%
    #3 Buick Lucerne 48.6%
    #4 Cadillac DTS 46.6%
    #5 Buick LaCrosse 46.5%
    #6 Ford Crown Victoria 35.4%
    #7 Mercury Monterey 30.9%
    #8 Mercury Montego 28%

    NOW, # 9 is a BIG suprise. It is the LINCOLN ZEPHYR. That I didn't expect. (I bet Ford didn't either.)

    #10 Lexus LS.
    Last edited by megeebee; 05-20-2006 at 11:39 PM.
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    Re: The Generation Gap

    Quote Originally Posted by megeebee
    There's an interesting little item in the May 15th issue of Automotive news. They list the top ten models sold in this country with the youngest and oldest buyer group. As you would expect, Imports got the youngest. Of those buyers UNDER 30:
    #1 Scion TC 48.4%
    There are 2 Volkswagens, 2 Mazdas, a Subaru, 2 Acuras (TSX & RSX), Mitsubishi Lancer, and at #10 was the Scion xB.

    The oldies love domestics. The models with the highest percentage of buyers OVER 70 are:
    #1 Mercury Grand Marquis 55.4%
    #2 Lincoln Town Car 52.4%
    #3 Buick Lucerne 48.6%
    #4 Cadillac DTS 46.6%
    #5 Buick LaCrosse 46.5%
    #6 Ford Crown Victoria 35.4%
    #7 Mercury Monterey 30.9%
    #8 Mercury Montego 28%

    NOW, # 9 is a BIG suprise. It is the LINCOLN ZEPHYR. That I didn't expect. (I bet Ford didn't either.)

    #10 Lexus LS.
    Ouch, I really was under the impression that Lucerne could bring in the less geriatric crowd. This is not the age demographic Buick needs to go after.
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    Re: The Generation Gap

    OK, lets see, I would maybe take the VW GTi, but I want to own it and don't want to pay for the more expensive parts to fix it, there is no Mazda I want, RX-8 has squat for a truck and back seats are crap, the Subaru would be alright, no Acura's, TSX is for 40yr old rich folks, and the RSX is too easy. Rather have the STi than the lame Lancer, and I despise all Scion's. The xA is ugly, the xB is worse (shoebox on wheels is never cool), and the tC looks like a lame duck. THe nose is awful, the interior fit and quality is bad, and they just scream ricer. But I guess I must be in the minority here. I am a 21yr old college student who drives a Ford ZX2, which is still cooler than a xC and any Honda.

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    6.2 Liter LS9 Supercharged V8 genjy's Avatar
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    Re: The Generation Gap

    Quote Originally Posted by tomcat_cool17
    OK, lets see, I would maybe take the VW GTi, but I want to own it and don't want to pay for the more expensive parts to fix it, there is no Mazda I want, RX-8 has squat for a truck and back seats are crap, the Subaru would be alright, no Acura's, TSX is for 40yr old rich folks, and the RSX is too easy. Rather have the STi than the lame Lancer, and I despise all Scion's. The xA is ugly, the xB is worse (shoebox on wheels is never cool), and the tC looks like a lame duck. THe nose is awful, the interior fit and quality is bad, and they just scream ricer. But I guess I must be in the minority here. I am a 21yr old college student who drives a Ford ZX2, which is still cooler than a xC and any Honda.
    You drive a ZX2 and you are saying other cars have poor interior quality?

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    Re: The Generation Gap

    Quote Originally Posted by genjy
    You drive a ZX2 and you are saying other cars have poor interior quality?
    it may have hard plastic, but at least the interior isnt designed as such that it would find a good home in an video arcade car game. (scion that is-especially the xA)
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    Re: The Generation Gap

    You are never going to sell Buicks to (many) young people. Just face the fact that most are going to be sold to old fogies and move on. Old people have more money than young people, anyways. The only problem is if, ten or twenty years from now, the next generation of old people don't buy Buicks.

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    Re: The Generation Gap

    Quote Originally Posted by 56 Starchief
    it may have hard plastic, but at least the interior isnt designed as such that it would find a good home in an video arcade car game. (scion that is-especially the xA)
    What specifically is your complaint about the xA's interior? The interior of the xA is very good for a fifteen grand car (of course, many people have problems with the center mounted gauges).

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    6.0 Liter L76 V8 redimpss5's Avatar
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    Re: The Generation Gap

    I am SO old @45, I still prefer domestics!!

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    Re: The Generation Gap

    I am also a certified geezer, but not yet a wheezer, at age 62. In the last 10 or 15 years I've bought/leased new a

    1993 STS
    1995 STS
    1995 Z-28 vert
    1997 Deville Concours
    1998 Vette 6 speed vert
    2000 DTS
    2004 GP GTP

    Plus a few old collector cars such as my 61 Ventura, 63 GP and 66 GP. So I guess I'm the typical geezer except I buy a little sportier. And every single one of these cars has seen the dragstrip: the 95 STS 1800 passes. The 97 Cooncours saw duty in the Nevada Silver State Classic Open Road Race. GM would be mistaken to completely forget us geezers as we still buy and are very loyal. Many of us are still actively racing
    Last edited by scotth3886; 02-20-2009 at 04:51 PM.
    currently:

    2009 G8 GT
    2007 Saturn Aura
    1966 Grand Prix 421-376 HO TH-400
    1963 Grand Prix 389-303
    1961 Ventura 389-348 HO Tri-Power, 4 speed

    and in the last 15 years or so:

    1993 STS
    1995 STS
    1995 Z-28 vert
    1997 DeVille Concours
    1998 C5 vert
    2000 DTS
    2002 DTS
    2004 Grand Prix GTP

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    Re: The Generation Gap

    Quote Originally Posted by megeebee
    There's an interesting little item in the May 15th issue of Automotive news. They list the top ten models sold in this country with the youngest and oldest buyer group. As you would expect, Imports got the youngest. Of those buyers UNDER 30:
    #1 Scion TC 48.4%
    There are 2 Volkswagens, 2 Mazdas, a Subaru, 2 Acuras (TSX & RSX), Mitsubishi Lancer, and at #10 was the Scion xB.

    The oldies love domestics. The models with the highest percentage of buyers OVER 70 are:
    #1 Mercury Grand Marquis 55.4%
    #2 Lincoln Town Car 52.4%
    #3 Buick Lucerne 48.6%
    #4 Cadillac DTS 46.6%
    #5 Buick LaCrosse 46.5%
    #6 Ford Crown Victoria 35.4%
    #7 Mercury Monterey 30.9%
    #8 Mercury Montego 28%

    NOW, # 9 is a BIG suprise. It is the LINCOLN ZEPHYR. That I didn't expect. (I bet Ford didn't either.)

    #10 Lexus LS.
    George, could you do a little more copyright infringement and post a more complete list with percentages and stuff?

    The Zephyr is no surprise to me, Ford made a big effort to make this an old person's car and succeeded. As concerns the Town Car, do rental companies and coachbuilders qualify as "over 70". I think some of them have been around for quite some time

    The Monterey and Montego are pretty surprising to me. The Monterey, because I never thought people over 70 might want a minivan. The Montego, because I thought that Mercury would be the last brand older people would go for a FWD sedan. But they get a lot grey-haired traffic from GM buyers...

    The other end of the spectrum shows that Mitsubishi still has a lot of potential. Now I believe Pontiac could've easily been on this list too. Their customer ae has been dropping rapidly of late. On the other hand, Saturn isn't on the list. I think GM has put their bids on the wrong horse. Well, perhaps not on the wrong one, they will probably succeed, but there wasn't that much that spoke of Saturn over Pontiac.

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    GMI Contributor Premium Member Ming's Avatar
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    Re: The Generation Gap

    This is something that has bothered me for a while, and I wrote THIS a year ago when I was hoping GM could turn that around: https://www.gminsidenews.com/forums/s...ad.php?t=15282 Well, hope springs eternal, so they say.

    Last edited by Ming; 05-21-2006 at 08:02 AM.

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    Re: The Generation Gap

    problem with this is most people under 25 or so are more likely to get something used (maybe only 2 years old off lease, but still used) than brand new, especially if its in their name (not rich parent's name). so this isn't a 100% accurate showing of what we like... but it's not totally wrong either. i'm not surprised there's no Saturn or Pontiac on there (Kappas are too new and low volume to pull it off). only surprise to me is no sign of Mustang, guess not everyone likes the retro style... but most of my friends love it... i'm 20 and in college btw.

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    Re: The Generation Gap

    Quote Originally Posted by tomcat_cool17
    OK, lets see, I would maybe take the VW GTi, but I want to own it and don't want to pay for the more expensive parts to fix it, there is no Mazda I want, RX-8 has squat for a truck and back seats are crap, the Subaru would be alright, no Acura's, TSX is for 40yr old rich folks, and the RSX is too easy. Rather have the STi than the lame Lancer, and I despise all Scion's. The xA is ugly, the xB is worse (shoebox on wheels is never cool), and the tC looks like a lame duck. THe nose is awful, the interior fit and quality is bad, and they just scream ricer. But I guess I must be in the minority here. I am a 21yr old college student who drives a Ford ZX2, which is still cooler than a xC and any Honda.
    I agree with you 100%. I drive an old Saturn and while it and old Escorts are nothing to brag about they are cheap and reliable used cars that give you a lot of value for your money. VW's, Acuras, and Mazdas are nice but way too expensive to own or insure or maintain.
    Real drivers use both feet.

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    Re: The Generation Gap

    Quote Originally Posted by Mikkoo
    Ouch, I really was under the impression that Lucerne could bring in the less geriatric crowd. This is not the age demographic Buick needs to go after.
    they are, but they are retaining their core buying demographic at the same time.... a good move if you ask me. Get more buyers in ur brand and retain the loyal ones you have!

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    Re: The Generation Gap

    Quote Originally Posted by redimpss5
    I am SO old @45, I still prefer domestics!!
    Many think "50 is the new 40."

    Besides, 45 is still young; you've got decades left in ya, redimpss5.

    On topic, I find the demographics a little disturbing. I was hoping that the domestics were faring a little better attracting younger generations.

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