Ford May Add Two More Pickup Trucks to US Offerings

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Thread: Ford May Add Two More Pickup Trucks to US Offerings

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    News Contributor Premium Member Perian's Avatar
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    Ford May Add Two More Pickup Trucks to US Offerings

    Automotive News
    March 8, 2020

    Ford Motor Co. is betting a compact, unibody pickup due out in late 2021 will fill an entry-level hole in its portfolio created when it discontinued low-margin sedans in North America.

    COO Jim Farley and other executives showed off the still-unnamed pickup to roughly 100 of its highest-volume retailers at a multiday event in Tucson last month, according to some who attended. Ford has indicated to retailers the vehicle will be priced under $20,000, dealers told Automotive News, making it roughly $5,000 less expensive than the base version of the Ranger midsize pickup. One dealer said the sides of the vehicle resembled that of the original Ranger.

    The small pickup, codenamed P758, is expected to be built at Ford's plant in Hermosillo, Mexico, and have an annual volume of more than 100,000, suppliers have been told.

    Ford has said it plans to launch an affordable, "white space" product by 2022 but has not said what type of vehicle it will be.

    The small pickup would join the EcoSport as Ford's new entry-level vehicles, with the elimination of the Fiesta and Focus and impending death of the Fusion. Dealers have said adding more affordable products to keep entry-level buyers is one of their top concerns this year.

    The compact pickup would boost Ford's pickup roster to four, alongside the midsize Ranger, full-size F-150 and large Super Duty pickups. The lineup is expected to grow further in the coming years with a Bronco-based pickup in 2024, according to a forecasting company.

    Multiple dealers said the product was well-received at the meeting, which they described as mostly upbeat.

    A Ford spokesman said the company doesn't comment on future products.








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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    I'm going with Ford Courier for the new smaller pickup, which if done correctly, will easily sell the annual production volume of 100,000.

    Earth calling GM: Let's show a little LUV in return...(see what I did there?).













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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    I don't care what they call it, 100,000 units seems an awfully ambitious goal. :skeptical:

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    FORD did say that every buyer will be served just not in a "sedan" body style
    so FORD NEEDS to offer SOMETHING in the SUB 20K segment
    I doubt a FWD "single cab" compact will sell over 10's of thousands and a "crew cab" that size will have almost no tray and be pointless for most

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    And I was just saying to myself,there aren't enough pick ups to be had. Thank goodness this is being remedied.

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    Oh goody. Made in corrupt, drug-cartel controlled Mexico.

    I guess they didn’t want to use members of the corrupt UAW in the USA.

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    I think a lot of people will appreciate having a true small pickup to chose from.
    Too bad Chevy/GMC and Ram/Jeep don't have one.

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    Chevy should bring back the S-10, make it RWD and also for under $20 grand. Bet Chevy dealers would be happy

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    We've been hearing about this for a while now. Let's see what they come up with because I think it is needed for as big as the midsize trucks have become. Chevy/GM could use one too but they don't know whether they're afoot or horseback right now.

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    I’d rather Ford try this than trying to replicate another compact utility, I hope they pull it off and get plenty of buyers

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    Quote Originally Posted by richmond2000 View Post
    I doubt a FWD "single cab" compact will sell over 10's of thousands and a "crew cab" that size will have almost no tray and be pointless for most
    To sell 100K+, this needs to be a unibody, seat 4 comfortably and have a bed bigger than a crossover's back section (a 4.5 to 5' bed should work). Sort of an Explorer SportTrac with a usable bed for the roaring 20's. The problem is Ford has no car platform to create a Ranchero off of anymore. I'd guess they'll use the Transit Connect platform as the starting point as the 120" wheelbase and 190" total length would allow for a versatile vehicle. Getting it below $20K will be a stretch as the cheapest Transit Connect passenger model starts at $27K (Cargo model just under $25K). Ford has nothing in Thailand or Brazil to start cheaply with and federalize in this segment.
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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    Quote Originally Posted by 1999 White C5 Coupe View Post
    Oh goody. Made in corrupt, drug-cartel controlled Mexico.

    I guess they didn’t want to use members of the corrupt UAW in the USA.
    Hard to build pickups when everyone is on work release.
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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    Quote Originally Posted by Bigbee60 View Post
    To sell 100K+, this needs to be a unibody, seat 4 comfortably and have a bed bigger than a crossover's back section (a 4.5 to 5' bed should work). Sort of an Explorer SportTrac with a usable bed for the roaring 20's. The problem is Ford has no car platform to create a Ranchero off of anymore. I'd guess they'll use the Transit Connect platform as the starting point as the 120" wheelbase and 190" total length would allow for a versatile vehicle. Getting it below $20K will be a stretch as the cheapest Transit Connect passenger model starts at $27K (Cargo model just under $25K). Ford has nothing in Thailand or Brazil to start cheaply with and federalize in this segment.
    Sounds close to the Honda Ridgeline that is along way from selling 100K even with the Honda name attached.
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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    Quote Originally Posted by JimmyDiablo View Post
    I don't care what they call it, 100,000 units seems an awfully ambitious goal. :skeptical:
    For FORD???

    Sounds close to the Honda Ridgeline that is along way from selling 100K even with the Honda name attached.
    Buyers don't look to honda for trucks, tho. Ridgeline sold 33K last year, Ranger sold 90K.
    Last edited by 09W; 03-08-2020 at 11:09 PM.

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    Re: Ford May Add Two More Pickup Trucks to US Offerings

    Quote Originally Posted by 09W View Post
    For FORD???


    Buyers don't look to honda for trucks, tho. Ridgeline sold 33K last year, Ranger sold 90K.
    Bruh, it's a compact FWD trucklette, do you really think there's that much demand for one? 100k/yr?

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