Detroit Free Press
June 13, 2019
Automakers are preparing to launch a slew of new vehicles in the next few years, and Ford and Honda are at the leading edge of that effort.
The average of 40 new model launches per year from 2000-19 for the industry is slated to jump to 62 per year from 2020-23, according to an annual report from Bank of America Merrill Lynch.
For Ford, the product cadence begins "in earnest" with the 2020 Explorer and Escape and continues in 2021 with the new F-150 and Bronco. Both GM and FCA have new models planned, but they will trail the industry average for replacement rates.
Murphy said he does not see GM's situation as serious because the company is preparing to launch its heavy-duty pickups for model year 2020 followed by large SUVs for model year 2021. Beyond that, the company is focused on Cadillac, "with a stated goal to launch a new vehicle every six months through 2021," according to the report.
FCA will focus, not surprisingly, on Jeep, with Grand Cherokee and Grand Wagoneer for model year 2021, Cherokee and Wagoneer for model year 2022 and Compass and Renegade for model year 2023. The report noted, however, limited product plans for Dodge, Chrysler and Fiat, saying "we have to question FCA's longer-term commitment" to those brands, which echoes concerns raised last year when FCA rolled out its five-year plan.