Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

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Thread: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

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    Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Business Week
    September 20, 2019



    The Monday after last Thanksgiving, Mary Barra, chief executive officer of General Motors Co., announced the automaker’s biggest layoff since its 2009 bankruptcy. Five North American factories were marked for closure. Six thousand hourly jobs in the U.S. and Canada would soon be eliminated, and about 18,000 salaried employees would have until the end of the year to consider a buyout package. GM needed more than a third of the salaried personnel to accept. Fewer than 2,000 did. The remainder would have to be let go, which they were, starting in February.

    On March 5, a couple thousand survivors crowded into the atrium of GM’s engineering center in suburban Detroit to hear Barra explain the overhaul at a town hall meeting. Thousands more tuned in via webcast. Barra, a GM lifer who’s been through plenty of similar moments as both boss and underling, told her audience the company is undergoing a wrenching but necessary transition. GM, she said, could no longer invest in slow-selling sedans and small cars or in far-flung markets that weren’t delivering significant profits. That money had to be plowed into electric vehicles and self-driving cars, which she described as the foundation of the company’s future. “We need to seize this opportunity,” she told the silent crowd. “Make no mistake, we are not here just to compete in this new world … we are here to win.”

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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    “We need to seize this opportunity,” she told the silent crowd. “Make no mistake, we are not here just to compete in this new world … we are here to win.”
    When is the last time you heard ANY General Motors executive speak like that?

    I have full faith in CEO Barra to steer GM into the future. She may be the best GM leader in decades, and has much on her plate to deal with. Let's hope she succeeds.











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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    If "we are here to win", explain that silverado interior.

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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Quote Originally Posted by 91fairladyZ View Post
    If "we are here to win", explain that silverado interior.
    It's a win for GM's profitability, at least in the short term.
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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Quote Originally Posted by Perian View Post
    When is the last time you heard ANY General Motors executive speak like that?
    Honestly? I feel like someone there says this all the time. Especially on the truck side. Their offerings fall short of "winning" by doing just enough to remain in contention, which is why I have my doubts on this gamble.

    I'm not a supporter of Barra's, but I am still a GM fan, so I do hope they succeed. I just have little faith that they are "here to win" given that all of their EV type offerings have done very poorly in the eyes of the consumer.
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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Quote Originally Posted by 91fairladyZ View Post
    If "we are here to win", explain that silverado interior.
    around 62,000 Silverado sales last month equals not a deal breaker for many GM buyers.

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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Quote Originally Posted by 91fairladyZ View Post
    If "we are here to win", explain that silverado interior.
    100% agree with you, but GM is rushing an MCE for MY21. Stay tuned.










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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Electric, self-driving vehicles is going to happen whether or not GM makes the "transition." Mary Barra gets that fact. The question is making that transition at the appropriate rate. Not too fast, not too slow. I have faith that she'll be successful in piloting GM's transformation.
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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    They certainly could have taken a better picture of her.
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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Putting all your eggs in one basket, especially something as iffy with as much lawsuit potential as self-drivers and unsupported-by-infrastructure electrics is quite a gamble. I'll call her Las Vegas Mary from now on.
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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Seriously who wants a self driving car except the few people that don't need cars and think everyone lives like they do. I love driving...its a skill people need to hone and maintain. If you stop driving we will lose valuable coordination and strategy skills. I hate riding in a car but love driving. Waiting on a car to drive me somewhere would drive me nuts. I don't want to read books and junk I want to be engaged in the car experience. Who the hell would want a self driving Mustang or Corvette?

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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Mother needs to make an electric Camaro

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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    What about those of us who refuse to own anything but a large sedan or a sports car with either a V6 or V8 that is gas only and NOT autonomous?

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    Quote Originally Posted by fastbal1 View Post
    What about those of us who refuse to own anything but a large sedan or a sports car with either a V6 or V8 that is gas only and NOT autonomous?
    As far as GM is concerned, you’re not long for the nursing home.
    That’s the travesty in al of this, it doesn’t have to be an either/ or choice, all they have to do is seek out the niches.

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    Re: Cover Story: GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

    Quote Originally Posted by jpd80 View Post
    around 62,000 Silverado sales last month equals not a deal breaker for many GM buyers.
    And how are they YoY? While Ram and Ford are up double digits GM just barely crossed into the black.

    I get that GM wants to get there with EVs but man you have to continue to deliver cars NOW too.
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