JDN, for better or worse, is likely fine in the near future. Despite the myopic perspective offered by the author, Cadillac's team appears to be positioning itself longer-term, which means product-wise, marketing-wise, and more importantly, with a more global view in mind. Like many fans, I'm short on patience-as a Cadillac consumer and fan, not having a powerful (e.g., TT3.0 V6, at least), AWD, stylish luxury coupe (the ATS Coupe certainly does not fit the bill) is a downer, to put it mildly-but when I take a step back, the plan forwarded by JDN et al. may just work, particularly as we bear witness to it even in just two to three years. I think it would be bad for the make if JDN or any key players left before the fruits of their labor came to market. To have yet another suit come in and put his own stamp on the process at this point would be painful! And it would hurt the brand even more.
Looking more broadly, sales of Cadillac saw a better-than-market growth of 30% to 8,568 units in May, 2016 in China. Cadillac saw strong demand-more than 2,400 units each−for both the XTS and ATS-L. And XT5 sales were 1,449 units in May, its first full month after its launch in China. Not too bad. And certainly a way to justify further investment in the car maker.
Will Cadillac China (Cadillac's second largest market) surpass Lincoln USA (Lincoln's largest market) in 2016? I think there's more of a chance of that than certainly Lincoln surpassing Cadillac again in the US, current sales trajectories notwithstanding.
While my next vehicle (and my husband's next luxury car) most certainly will not be Cadillacs, I am interested in returning to the brand when "JDN's" products hit the market in the next half decade... I think there's potential.