Excerpt from Bob Lutz interview in Autonews.com (Subscription needed)…
Bob Lutz on Ford, GM, Carlos Ghosn, powerful execs and the future
June 23, 2019
It's been awhile since we've spoken with Bob Lutz, the product development whiz who changed the fortunes of virtually every automaker he's worked for BMW, Ford, Chrysler, General Motorsh; in a nearly six-decade career.
We recently caught up with Lutz, 87, who is not quite retired. His VLF Automotive operation north of Detroit is looking for its next product after the Corvette-powered Destino performance luxury car wrapped up production this year.
We peppered the former Marine lieutenant with rapid-fire questions on the topics that are roiling the auto industry in 2019 and only lightly edited his answers. If you know Lutz, you know he's going to say exactly what he thinks, even if it rankles his friends and former colleagues. So buckle up: This will be a bumpy ride.
He also has some pointed comments about the current Silverado."I am saying this for the first time in my career: I think Ford has an exquisite handle on design right now. You could first see it in the 2013 Fusion and the Lincoln version. The Mustang clearly out-designed the new-generation Camaro, and sales are showing it. The Lincoln crossovers were very well executed. The Lincoln Corsair is going to be very good. The Aviator is off the charts in every respect.
But that's what you do if you want to gain market share and win against the competition. You don't go for barely competitive and what can we get away with? You go out to kill with the interior. That's where a few hundred bucks can buy you thousands of dollars' worth of perceived value.
Ford is clearly on a roll when it comes to design. GM is used to being the design leader in the United States. Arguably a few years ago, it was true. But GM needs to pull it out. Ford is doing a great job, without a question".