How does an automotive company steal the national headlines?
Answer: By stealing them.
Today we saw a good example of a media robbery, wherein BMW reached right in and stole from little ole GM. It was another example of the somewhat confusing, frustrating, and childish game of automotive news placement within the national media.
First, some background: Both GM and BMW announced comparable news over the past two days, although a slight difference in BMW’s press announcement gave them an incredible edge. GM unveiled the running prototype of their Chevrolet Sequel fuel cell vehicle, while BMW announced they would put a fleet of hydrogen-powered 7-series sedans out in small quantities. What’s the difference between the two? For the news editor at a major news outlet, both nothing and everything. To the naked eye, both cars (can) use hydrogen, which was the main news hook that won BMW the home page at Yahoo!. GM chose to position their Sequel as a “reinvention” of the automobile and a “petroleum-free solution,” which was most likely too heady a concept for your average news editor. While GM actually had a more important piece of news (and more significant car), BMW won.
(story and pictures at link)