Looking at the success over the years Land Rover has enjoyed with their Ranger Rover line, it's a shame that GM did not realize what they had in their Hummer brand. Going upscale may have saved the brand and sharpened its image.
IMHO, Hummer was doomed from the start. The H1 was simply not built for civilian usage and didn't sell at all.
The H2 was too big. Period. It also arrived just in time to be the poster child targeted by radical environmentalists. Not to mention the H2 SUT. How can you build such a huge vehicle and manage to have a tiny pickup bed?
The H3 was too little (figuratively, not literally), too late. A very nice Jeep contender. This should have been the first Hummer, not the last.
Add in the fact that GM insisted on stand alone dealerships for Hummer and what do you get? Another division shut down. I always felt the Hummer should have been offered at GMC dealerships. But what do I know?
It sounded pretty good until I actually said it.
GM is loosing 100's of thousands of sales by not having Hummer and letting Jeep take a near monopoly in off road vehicles.
Drives me crazy.
I still like the H3.
Alphas have tremendous resale value.
It's been 10 years, so the lost sales almost certainly is in the hundreds of thousands.
But it shouldn't be a stand alone brand, that's a mistake. Hummer should be an offroad sub-brand sold at GMC dealers.
They could even replace Buick there... they'd make more money.
Last edited by eaton53; 09-23-2019 at 10:17 AM.
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