Winner- Chevrolet's American Revolution Advertising
Chevrolet's American Revolution advertising starts the new year off on a high note for the General...at least till the customeres went to a Chevy showroom.
Loser- GM Introduces New CSV Vans
Always one for making you say "What are they thinking?", GM doubles it's minivan line to four models with Buick and Saturn getting models. The new CSV's (Continuously ****************ty Vans?) are still on the same platform as the Dustbuster Lumina vans of the early 90's. How's the styling? If the precrashtested look is you thing...GM is you company!
Winner- Ford Mustang Fans
2005 bought the first new Mustang in 20+ Years. The car is an instant hit with Mustang fans and Ford scores a PR hit.
Loser- Chevrolet Camaro Fans
Email GM if you want a new Camaro. You may just get an email back saying that GM cares, and there may be a Camaro in the future, however in the meantime you can buy such sporty alternatives as the Pontiac Vibe.
Winner- C6 Corvette is an Instant Hit
Chevrolet released the new C6 Corvette to great fanfare and dealer markups. History is made....you know the rest.
Loser- GM Hunts Down Source of Z06 Leaks
Chevrolet not wanting it's NAIAS/Magazine thunder stolen goes after several websites and sends investigators to peoples houses trying to find the source of the leaked images of the new Z06. GM lables GMI and pretty much every Corvette enthusiast site out there (with a more than a combined 100,000 members) as "rouge" websites. The "rouge websites" members then band togethor and make a vowel to buy only Toyota vehicles from now on. Toyota issues an unintelligable press release on the subject talking about "world domination" and a "giant laser" .
Winner- Ford Interior Design
The 2004 F-150 continues Ford's leadership in interior design. While some interiors are great like the Navigator/Aviator, even the boring ones (Five Hundred/Freestyle) are unoffensive enough to not affect your buying decision.
Loser- GM Interior DesignGM still has several vehicles with interiors unlgy enough to make you not buy their vehicle. Even new vehicles such as the Buick LaCrosse with it's "land o' small buttons" interior leave you scratching your head. It will be a public relations nightmare when elderly LaCrosse buyers get in an accidents trying to turn up the heat. Vehicles such as the Equinox provide hope, it will take substansial effort for GM to make up lost ground.
Winner - Cadillac STS
A clear work of genious showcasing Cadillac's commitment to luxury. A car that can truly compete with Germany's best.
Loser - Pontiac G6
Car that received great press at first, then attacked after being showcased on Oprah's show where each recipient had to pay taxes for their "free" car. Also includes a performance-cutting, class-leading* 200HP V6.
*when compared to other manufacturers' 160HP 4-cylinders; excludes current GM vehicles
Winner- Chrysler 300/Dodge Magnum
First huge hit Chrysler had since Corinthian Leather in the Cordoba, and Dodge takes the idea of a station wagon, and flips it on its head with a nightmarish Hemi engine. Both bring back the idea of RWD performance to daily drivers. 300's became a economical Bentley, and the Rappers bought them by the handful, while the Magnum became the station wagon that Dad wanted.
Loser- The other Big 2
For those who didnt think that a big American styled, RWD, V8 powerd cars would be a huge hit, and now they look like they are behind the trend. They watched and put out attempts to slow down the press bonanza going for the DCX cars. *Note to GM: Make suer that 24 inch rims will fit under the Zeta sedan body work*
Winner- 05 GTO and 05 SSR
Both vehicles now come with enough wet-your-pants power, that they can please any enthusiast. SSR gets a 6spd manual for thoes who want to row thier own making it the hottest hard top hot rod out there, and the GTO gets all the scoops, swoops, body kits in wings to satisfy the inner-ricer in all of us.
Loser- 04 GTO and 04 SSR
The 04 GTO came in against the current of P.O'ed Fbody fans, as well as die-hard GTO fans, claiming it looked like a 2dr sedan, with understated looks and that it blended in to Pontiacs line up. To them, it wasnt a GTO, it was just another waste of time from GM.
The 04 SSR comes in after years and years showing its stuff in the auto shows. After years of antisipation of this truck, GM pulls out its supercharged 5.3 and later 350hp 6.0 engine, and drops in a left over aluminum 5.3 from the GMT-360's packing 300hp. This dissapoints many, and combined with years of getting old on the show circuit, it becomes a lack-luster vehicle, in the long line of retro-inspired "hot rods".
Both suffer dealer mark up, which helps kill off anyone that was left that had the money to buy it, leading to sales below expected.
Winner- Chevy Cobalt
Chevy finaly gets into the game with a NEW compact car! One that is antisipated by future owners, and there are people waiting, cash in hand for one! Offering great interior quality, and healing the pain of years upon years of the Cavi sitting on lots, virtualy unchanged for 20 years.
Loser- Ford Focus
Ford finaly gets a new chassis for the Focus! BUT, for Europe only. The new Focus continues on with its older chassis, as Ford comes up with excuses on why they couldnt use the new Mazda3 platform. Why spend all that money on making a better and more modern Focus when it can put put in to a supercar?