GMI Bridges Gap Between Enthusiasts, GM
Site now acts as a melting pot of GM stakeholders.
May 3, 2011
By: Nick Saporito
As GMInsideNews approaches its tenth year as the web’s premier source for everything relating to General Motors, huge advances are being made in regards to the site’s core goal. With some unsolicited assistance from General Motors and a particular GM executive, GMI is now carving out new territory for GM and automotive industry followers.
Since the site’s inception in October 2001, the core goal of our staff has never faltered. That goal is to act as a bridge between enthusiasts and the company they follow. Every change or move the staff has made since has been in an effort to advance that core goal.
Unfortunately GMI is only half of the equation that must be formulated to accomplish that goal. What GMI cannot control is the amount of effort GM extends to meet the site and its readers in the middle.
Earlier today a fundamental step forward was made on the part of a single post here on GMI, by a GM executive. This morning GM North America president Mark Reuss personally joined in on the dialog taking place on GMI. GMI has never solicited Reuss or anyone else at General Motors to join the site.
GMI has always taken the position that if GM wants to join with GMI to be a catalyst of change in the way OEM’s interact with their enthusiasts; they need to take the initiative on their own. Reuss took that initiative this morning and joined the hundreds of other GM employees that currently participate here at GMI.
Reuss stated in his post that he has read GMI for a long time and uses the site for instantaneous feedback on GM products and decisions. His sentiments have been echoed by various GM executives to GMI staff in the past.
Today GMI has over 54,000 registered members. While the vast majority of them are industry enthusiasts and customers, GMI has a large audience of GM employees, dealerships and suppliers. GMI has, in a sense, become a melting pot of stakeholders in General Motors.
Reuss’ involvement in the GMI forums comes as GMI hit a record-breaking 472,000 unique visitors last month, with an ever-increasing rate of global readers.
While GMI is pleased to have Reuss on the site, his objective participation on the site changes nothing for GMI. He is joining in on a communication medium that favors no one, but rather favors the fact that everyone is on the same level of communication.
The advances GMI has made in recent years have extended way beyond even the wildest dreams that its staff possessed. The site has met its core goal and is now extending beyond that goal into uncharted territory.
GMI also wants to extend a big thank you to our thousands of readers. Without our dedicated patrons, none of the above would be taking place.