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  1. Cadillac, Build the Elmiraj

    by , 08-21-2013 at 10:04 PM
    Niche products can work, but you have to build them.
    August 21, 2013
    By: Nick Saporito

    Cadillac has a rich history of churning out exotic cars - in the form of concepts. There was the Cien, Ciel and now the Elmiraj. Yes, there is now no longer any question that Cadillac designers know exactly what the brand needs to take its luxury image to the next level, however the suits in RenCen now need to take the stunning Elmiraj and make it work for production in the real world.

    In Cadillac's defense, they've ...