Watch: You Can Thank Arnold Schwarzenegger for the Rise of the Hummer by Sebastien Bell January 10, 2020 Share Comments As someone whose earliest memories don’t predate the Hummer by that many years, I can perhaps be forgiven for forgetting just how it came to be. Even though I knew Arnold Schwarzenegger was associated with the Hummer, I don’t think I ever realized exactly how central he was to its sale as a production vehicle. Business Insider tracks the rise and fall of the brand in a recent video. The story, as we all know, starts with the military, which wanted a replacement for the Jeep. But according to BI, it was while filming Kindergarten Cop that Schwarzenegger fell in love with the machine. Despite asking real nice-like and even using the magic word, the military wouldn’t sell him one. So Schwarzenegger took a different tack and tried to persuade AM General to build a civilian version and the Humvee became the Hummer.