Take a Chance on Me? GM Incentivizes Mustang-to-Camaro Conversions

Not happy with sales thus far this year, General Motors wants Ford Mustang owners to know there’ll be cash waiting for them should they wander into a dealer in search of a Chevrolet Camaro.

As 2019 draws to a close, GM’s pony car sits in third place in the niche segment’s sales standings. This, despite a 2019 model year refresh and a greater availability of four-cylinder offerings. Maybe a few grand will compel rival owners to make the switch?

It’s certainly possible it could sway a few. Until the end of the month, GM has $3,000 waiting for any Mustang owner or lessee who feels like picking up a ’19 model — a $500 boost from last month’s Mustang bribe, GM Authority reports.

The discount only applies to purchases, while non-Mustang owners or lessees can only expect a grand in customer cash.

Conquest offers are nothing new, but GM’s offer could help dealers clear the lot of 2019 Camaro SS models ahead of the release of the hastily made-over 2020 model. This is no small thing, as the 2020 SS model corrects a styling decision that saw the ’19 SS derided in many online circles. GM clearly listened in on some of those conversations.

Despite a 6.3 percent sales increase in the third quarter (4.6 percent for Chevy-badged models), the Camaro suffered with a 15-percent drop in the previous three-month period. Year to date, Camaro sales are down 7.6 percent. And, while the Mustang also recorded a 10.1-percent YTD drop, its volume outpaces Camaro by nearly 20,000 units through September. Dodge’s ancient Challenger fell 11 percent through September but was actually up 21 percent in Q3.

Year-to-date sales of Fiat Chrysler’s pony car outmuscle Camaro by about 10,000 units.

first published on TTAC

Comments