How About Pontiac? General Motors’ New Vehicles Need a Name

Not to be outdone by Ford Motor Company’s Bay Area bikeshare program, General Motors has unveiled two new, two-wheeled vehicles that are sure to get any Camaro ZL1 owner’s pulse racing. We’ve poked fun at the Blue Oval’s non-car efforts of late, but entering the pedal-powered field is serious stuff for companies — stagnating new vehicles sales calls for a myriad of alternative revenue solutions. Just wait till Fiat Chrysler launches a RAMbike.

At least with GM’s latest mobility effort, a motor comes attached. What isn’t attached, however, is a brand name. GM needs help with that.

Your help. The two e-bikes, one folding, the other fixed, will be marketed under a yet-to-be-decided e-bike brand name sourced from the public. General Motors Urban Mobility Solutions is offering the winner $10,000, with a grand apiece going to the nine runner-up entries. Clever marketing types with a knack for naming have until November 26th to offer up a moniker, with their choices judged against a fairly lengthy list of criteria.

Reading through the list, it seems unlikely GM would choose this author’s preferred brand name, and it’s fairly certain we won’t see the Oldsmobile brand re-emerge in the most unlikely of forms. Wouldn’t that be something?

Interested in learning more about your next GM vehicle? There isn’t much to go on. Weight, dimensions, and electric range are not mentioned, leaving urban Chevy Sonic lessees on the cusp of trade-in time wanting more. I’ll admit to finding the folding model intriguing, as I’m pretty sure I could easily fit a couple of those things in my car’s trunk.

a version of this article first appeared on thetruthaboutcars.com

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