Pay for Gas from the Comfort of your Car

Billed as a “fuel payment and savings experience” (oooOoooh), GM and Shell are working together to let you pay for gas from your dash.

The function is being introduced through Marketplace and will allow users to apply Fuel Rewards savings, Shell’s rewards program, to their purchase.

Use of the function will be facilitated by your car’s infotainment system and at this point we’ll let Chevy’s own PR department take over because they really tried hard to paint this in the best possible light.

“To use this feature, users will press the Shell icon within Marketplace and select their preferred station location,” but wait, there’s more. “After a few taps on the in-vehicle touchscreen, a code will be generated that allows the user to activate a desired pump and start fueling.”

In case it wasn’t quite clear, that code, after all that clicking, must be entered into the credit card reader’s keypad on the fuel pump. Which is much easier than pulling your card out?

This is the automotive industry’s first ever embedded, in-dash fuel payment app and we can’t for the life of us figure out why. We do suspect that the phrase “after a few taps” would make Jeff Bezos’ brain melt, though.

“Being the first to deliver this type of in-dash fuel payment and savings is very exciting,” said Sydney Kimball, VP of marketing Shell Oil Products U.S. “At Shell we are constantly working to develop better products and services for our customers, and we are always evolving according to their transforming needs and expectations around convenience, quality, digitalization and service.”

As part of GM’s Marketplace app, the automotive industry’s first commerce platform, in-dash payment joins the find-a-Shell service and other features.

If anyone ends up using the service, GM should be happy with the data gained, as data gained through OnStar alone is expected to soon be worth in excess of a billion and a half dollars.

A pilot program for In-dash paying is currently in effect in select locations, with a nationwide roll out expected later this year.