Mark Reuss Unilaterally Decided to Put a Tonawanda Badge on the Corvette’s Engine

You could argue that the engine in a Corvette has never been more important than it is in the C8. As a result, Chevrolet focused on every detail, making very deliberate decisions every step of the way.

So why is there a Tonawanda badge on the valve cover? Because Mark Reuss said so.

According to a report from Automobile, the decision was unilateral. Reuss, president of GM, told the team that it would be a feature only moments before going out and telling the world—leaving the C8 team with no choice.

It was an especially big deal because not only is the placement of the engine the C8’s central feature, the placement also means that the engine bay is under plexiglass, rather than hidden away under steel.

That clear engine cover means that Chevrolet didn’t just have to consider the car’s engineering excellence, but its aesthetic excellence, too.

Fortunately, Reuss is a true blue Chevy fan and has fitted the Tonawanda to some of his own classic cars. So there’s history to the Tonawanda badge.

The plant, located near Buffalo, is rich with history, serving the war effort, building aircraft engines, before it moved on to making V8s through the ‘50s and ‘60s—meaning that some of GM’s most important cars also bear the badge.

When Reuss made his snap decision to announce the badge, it was an event announcing that the Tonawanda plant would be the one building the LT2.

It’s nice to see Chevrolet taking a little pride in where its best engines are made, even if its US plants don’t always get the love they deserve.

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