GM Takes Home Three Winners, Handful of Runners Up in J.D. Power APEAL Awards

When it comes to new car love, there aren’t many ways to quantify it. That doesn’t stop J.D. Power from trying, of course, with their annual Automotive Performance, Execution and Layout (APEAL) Study. And while none of its brands topped their segments, several General Motors brands finished high in the order, and Cadillac, Chevrolet, and GMC models won awards too.

In the Premium vehicle segment, Cadillac finished third. Just two points behind Lincoln and seven behind Porsche (out of 1,000) for the win. That puts Caddy 13 points above the industry average and ahead of BMW, Land Rover, Genesis, and more.

The Cadillac CT5 took second for top midsize premium car, with the XT5 and Escalade in the same spots for midsize and large premium SUVs respectively. The Cadillac CT6, though not long for this world, won first place for the upper midsize premium car class.

 

On the mass market side, where normal brands live, GMC finished third behind Dodge and Ram. Chevrolet was one point above industry average 838, with Buick six points below.

The GMC Terrain placed third for the compact SUV class, with the GMC Yukon and Chevrolet Tahoe in 2nd and 3rd for Large SUV. The GMC Sierra LD was second in the large light duty pickup class. GM’s winners in mass-market were the GMC Sierra HD, which took the large heavy-duty pickup class and the Chevrolet Blazer which was the top-ranked midsize SUV.

This study measures “an owner’s emotional attachment to their new vehicle” and tries to find where new car experiences don’t measure up, instead of the company’s usual short and long-term quality ratings. In other words “do you love your car?” Not “did it break?”

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