GM to Sell Full-Size SUVs in China for the First Time

It has often been said that the Chinese market for cars is actually remarkably similar to America’s. So it makes sense that GM thinks the likes of the Tahoe and Suburban should be sent there.

According to Reuters, the two big Chevys will be joined by the Escalade and the Yukon Denali. That would mark the first time any GMCs are sold directly in China and heralds a change in the way GM sells cars in China.

Up until now, GM has exclusively sold cars in China that it built there. These four vehicles would be a shift for the company, which is the second largest foreign automaker in the country.

GM is showing the SUVs off at the China International Import Expo to gauge customer interest and get some feedback. With families growing in China, GM feels that there’s a need for bigger, three-row SUVs. 

“We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others,” Julian Blissett, GM’s China chief, told Reuters. 

The market is, naturally, rather large and therefore an important one for automakers like GM and Volkswagen. Although sales slumped as a result of the COVID-19 pandemic, they are now picking up and the wider Chinese economy is also seeing growth. 

Although GM says that it will continue to build the majority of the vehicles it sells in China in China, the success of these imports may help convince the company to import more. That’s a two-way street, though, as GM is also thinking of exporting Chinese-made EVs to other markets.

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