GM Reports 2019 Sales, Down Slightly Overall, Pickups Grow

General Motors has announced full-year sales for 2019. While total deliveries were down slightly for the year, the share of crossovers grew almost 13 percent pushing the total over 1 million for the second year in a row.

“We’ve focused our resources on what our customers want – crossovers and trucks – and that has paid off,” said Kurt McNeil, vice president, U.S. Sales Operations. “In addition to our industry-leading crossover sales, our full-size truck franchise is unmatched. We’re pleased with our full-size pickup launch and we look forward to launching our segment-leading, all-new full-size SUVs in 2020.”

For the year, GM delivered 2,887,046 vehicles in the U.S., down 2.3 percent from last year. Fourth-quarter deliveries were down 6.3 percent, with sales to dealers down 25 percent due to the UAW work stoppage.

All the crossovers together hit 1,165,759 for the year, with the Trax up the most at 29.9 percent, GMC Acadia up 12.2 percent, Buick Envision up 10.2 percent and the Buick Encore up 10.0. The Chevy Traverse and Equinox both set record years.

Combined, the Chevrolet Silverado and GMC Sierra sold 802,962 units in 2019, with that adding almost a full percentage point to GM’s full-size market share. Three-quarters of the full-size pickups sold were crew cabs, up significantly from the year before. Car sales were down across the board, with many of GM’s sedans being discontinued. The lone standout was the Chevrolet Spark, up 32.5 percent to 31,281 vehicles for the year. GM’s average transaction price was $36,844 for the year, a new high for the company.