GM Puts Exhibit of Winning American Racers in Ford’s Museum

Throwing some distinct shade at its cross-town rival, General Motors is sponsoring a brand new exhibit of some of the most historic vehicles in American auto racing. At the Henry Ford Museum in Dearborn.

It’s a 24,000 square foot exhibit that will be home to what the museum calls “a stellar and unprecedented collection of some of the most important and significant vehicles in the world of racing.”

Among the highlights of the collection will be the 1906 Locomobile Old 16, the first American car to win a major international road race in the US, the 1965 Lotus-Ford that was the first rear-engine car to win the Indy 500, land-speed record-holder Goldenrod, the 1988 Chevrolet-powered Penske Indy Car that took Rick Mears to his 3rd Indy 500 win, and more.

“General Motors is proud to present this amazing new permanent exhibition at The Henry Ford,” said Mark Reuss, president of General Motors. “Our motorsports heritage goes back to the days of Louis Chevrolet and beyond, and it has always remained a big part of who we are, and what we do, especially in terms of driving engineering excellence and implementing the transfer of technology and innovation from the track to the street.”

The exhibit is also home to multiple interactive displays including one where visitors can get a glimpse into the training experience professional drivers go through before hitting the track and another that shows how race-winning cars are designed and engineered. There’s also a full-motion simulator ride that gives museum-goers some of the experience of the world’s fastest cars on some very challenging tracks.

“Racing is such a multisensory experience,” said Patricia Mooradian, president and CEO, The Henry Ford. “With Driven to Win, we hope to bring to life the excitement fans get at the race track and inspire our guests with the passionate stories of those innovators who have dedicated their lives to this exhilarating and game-changing sport.”

The Driven to Win: Racing in America exhibit opens this June.

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