Why Did General Motors Trademark the ‘Tribute’ Name?

General Motors has filed a trademark application for the ‘Tribute’ name with the United States Patent and Trademark Office. 

The Tribute name has been reserved for use on “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.” We therefore know it will be used on a future GM vehicle of some sort, although it’s not clear if it will be a Chevrolet, Buick or GMC. We’re confident it won’t be a Cadillac, however, as it wouldn’t follow the brand’s alphanumeric naming convention.

As you may recall, this isn’t the first time the ‘Tribute’ name has been reserved for a car. The Ford Escape-based Mazda Tribute was built between 2000 and 2011, but the Japanese automaker’s rights to the badge burned out in 2012. That allowed GM to swoop in and claim it as its own, with the American automaker filing the application on February 16th, 2018.

It’s really anybody’s guess what GM wants the Tribute name for. We don’t think it will be used on a crossover to avoid any confusion with the now defunct Mazda, but who knows? Weirder things have happened.

This article first appeared on AutoGuide