Chevy Looking to Rejig Camaro Pricing Options

General Motors is considering a few changes to the trim and build options for the Chevrolet Camaro in an attempt to better compete on price with the Ford Mustang and Dodge Challenger. 

Product chief Mark Reuss told Automotive News he sees opportunities to better position the pony car’s price at the base V8 level.

“I think we’ve got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don’t force people to buy all the options with a V-8, just to get a V-8.”

Reuss didn’t offer any details, but a Chevy PR person did say the brand is “exploring a bunch of opportunities” to expand the vehicle’s appeal.

“The Mustang and some of the cars in the segment will have a lower base price and that’s an opportunity for us probably,” Reuss said.

Both the Mustang GT and Challenger R/T clock in around $34,000, while a 2018 Chevrolet Camaro SS commands close to $4,000 more. Meanwhile, V6-powered Camaro costs $2,000 more than a similarly kitted Mustang.

Through July, Chevy has moved 41,280 Camaros, compared with 50,814 Mustangs and 41,243 Challengers.

 

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