Chevy Introduces Midnight and Rally Editions for Silverado

Chevrolet has finally brought back its two most popular special editions: Midnight and Rally.

With one choice offering more off-road-focused additions and the other featuring a more “sporty” character, the special editions will no doubt be an important tool for Chevy in the tightly fought pickup truck battle.

“Customer choice is a competitive advantage for Chevrolet, because no two truck drivers are alike,” said Mark Sobczynski, Silverado marketing manager. “Whether it’s the sinister Midnight Edition or a sporty Rally Edition – special editions offer our customers a custom look direct from the factory that fits their unique personality.”

The Midnight Edition is offered on the LT Trail Boss and Custom Trail Boss trims and comes with a 2-inch lift and Z71 Off Road Package with Rancho mono-tube off-road shocks, an auto-locking rear diff, skid plates, 18-inch wheels ([ainted black), and Goodyear Duratrac off-road rubber.

And with all that, you also get black everything: badging, grille, bowties, bumpers, exhaust tips, off-road assist steps, darkened bezels for the high-intensity lights, and, as mentioned above, wheels. Pretty much the only things that aren’t black are the recovery hooks, which are red instead.

You can either fit it with a 5.3-liter V8 or the right V8.

The Rally Edition, meanwhile, can be fitted to the Custom and RST trims and will come black, but also in silver, white, or red. It features a body-color grille, Rally stripes on the hood and tailgate, black Chevrolet lettering on the tailgate, black badging (I guess it was on sale), and black exhaust tips.

It rolls on twenties that are also painted black and the whole thing can be powered by any of the available engines.

“Whether at auto shows, local car shows or on the road, people turn their heads when they see our special edition trucks,” said Sobczynski. “Our dealers often put these special editions at the front of their lot because they attract people into the store and draw attention to the entire truck lineup.”