How C8 Corvette Shoppers Are Circumventing Dealer Markups

Back when the Dodge Demon originally launched, Fiat Chrysler indicated it would do everything it could to prevent dealer markup. As one of the car’s best features was its comparatively low MSRP, at least for the amount of power Dodge was offering, FCA didn’t want price gouging sullying the monster’s good name. Besides, the factory isn’t seeing any of that extra cash so there’s no incentive for it to support markups.

Unfortunately, gouging still took place. Some dealerships found a workaround by having intermediaries on eBay auction off the right to buy one of their Demon allocations — resulting in customers paying tens of thousands in bidding wars to have the opportunity to purchase the car at its “fair price.”

While grimy, it’s not much different than dealerships automatically tacking on premiums to the likes of the Honda Civic Type R or Toyota Supra. Pretty much every manufacturer building a rare or coveted automobile takes some precautions these days, but there’s always someone waiting to screw you. For example, Porsche is pretty good at selling its rather expensive vehicles at MSRP, yet rarer models are frequently flipped online for a small fortune.

Hoping to cut markups off at the ankles, a subset of buyers interested in Chevrolet’s new Corvette have been busy strategizing — resulting in an effective-sounding plan.

A coalition of ‘Vette lovers assembled on the Corvette Forum to establish a list of storefronts that are actually willing to sell the C8 Stingray at MSRP. Originating at the start of August, the thread has been routinely updated by posters eager to notify other readers about the status of locations for the whole month. Some dealers have even used the forum to notify shoppers that they will be selling the 2020 Corvette sans markups and would be happy to have more business.

The list also includes dealerships that are not selling the C8 at MSRP as a warning. Posters were citing markups anywhere from $5,000 to over $30,000.

If you happen to be in the market for the new Stingray, the axiom “knowledge is power” definitely comes into play here. At the very least, this thread could be a handy tool on where to begin your shopping journey. Assuming you don’t live near any of the “good” dealerships, you might also be able to use the list as a bargaining chip during negotiations.

shared by TTAC

Comments