Buick Takes the Electra Back Out of its Quiver

Buick is both looking backwards and forwards with its latest concept. The Electra borrows its name from a mid-century concept but looks to an electric future.

The concept lays out Buick’s coming design language. Full of clean lines and sweeping curves, Buick calls its new design language “Potential Energy” and says it’s supposed to remind you of an arrow being released. Hm. It mostly reminds me of a Mazda.

Ultimately, though, that’s not a bad thing. The Electra is a handsome looking thing and the headlights look like those graphs I used to draw when I was bored in math class (which I unironically think is cool).

Like most modern EVs, it’s all minimalism and shiny screens inside. Buick is calling this a “spaceship like” cradle. The steering wheel is retractable because of autonomous driving.

As you’d expect, the coming electric Buicks will sit on GM’s Ultium platform. That, according to Buick, means 372 miles of range, up to 583 hp, and a 0-62 mph time of just 4.3 seconds.

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