General Motors CEO Mary Barra told media that the company's first electric pickup truck would go on sale in the fall of 2021.

The announcement comes just a month after GM revealed that it would be building a family of premium electric pickups and SUVs at the Detroit-Hamtramck plant that was saved following the UAW's recent month-long strike.

"General Motors understands truck buyers and ... people who are new coming into the truck market," Barra said. "It will be a very capable truck, I'm pretty excited about it."

Reports suggest that, along with the pickup truck, GM could revive the Hummer brand as an electric brand, likely based on the same platform as this truck and built at the same plant.

The announcement came just before Tesla revealed its own planned electric pickup, the Cybertruck. The manufacturer claims that the truck will be capable of going up to 500 miles on a charge, tow 14,000 lbs, and will be able to carry 100 cubic feet of cargo.

With a body made of stainless steel and a starting price of around $40,000 (250 miles range, 7,500 lbs towing), the Cybertruck will likely set the bar for GM's electric pickup ambitions.

via Reuters