Why is GM Working so Hard to Trademark Corvette in Australia?

An investigation from Australia has revealed General Motors has spent upwards of five-figures in a failed attempt to trademark the Corvette badge.

According to Australia’s Wheels GM has shelled out “tens of thousands of dollars” since 2013 as it fights with IP Australia to trademark the Corvette’s iconic crossed flag badge for use Down Under.

Last year the application was rejected based on Chevy’s bowtie too closely resembling the Red Cross logo, which is prohibited under the Geneva Conventions Act. According to the 1957 document the symbol can only be used during times of war to denote medical personnel and vehicles.

The decision reeks of petulance, as North America, Europe, Asia and the Middle East have all survived for many years without confusing Corvettes for ambulances.

GM has now moved to make a “divisional” application for the trademark, which should help give the company more time to get the badge approved.

In the latest move, GM has applied for what is called a “divisional” application for a trade mark, watering down the original paperwork to give it more time to try and push through approval for the Corvette badge. A divisional application allows GM to apply for a generic trademark — if IP Australia has rejected the trademark for use on cars, GM can register the logo for use on goods and services that do not relate. If that doesn’t work it’s believed GM could ask the Australian government for an exception to use the Chevrolet badge.

It’s believed GM is interested in selling the mythical mid-engine Corvette in Australia when it does finally make its expected debut sometime later this year.

 

Comments