Signal - Premium Hatchback Sub-Compact
Based on Gamma
Astra - Premium Compact, Sedan, Hatchback
Based on Delta II
Sky - Sport Luxury Roadster
Based on Kappa
Vue - Compact CUV
Based on Theta II
Aura - Mid-Size Entry Premium Sedan and SportWagon
Based on EPII
Outlook - Large CUV/Switch - Large SUT
Based on Lambda
Welcome to our newest Feature article here at GMI, Revitalization in Action; The Dream Saturn Lineup. After a hiatus for the holiday and auto show seasons, RIA returns with the latest in our lineup of GM brands. Revitalization in Action is a collaboration of GMI Staff Member ChevroletRevived, the Director/Writer of RIA, GMI Photoshop Artist fbodyrules who designs the vehicles, and GMI Administrator/Interior Photoshop Artist NSAP. Our mission? To show, with realistic feasibility, how great GM can (and will) be. With the latest lineup RIA continues it's constant quest to expand and become more comprehensive. The latest fruit of that pursuit is the addition of interior design to the ever increasing views list, of which we have NSAP to thank . Saturn is currently undergoing the first phase of it's renaissance, with a whole list of completely new products arriving in dealers in less then 18 months. The brand is no doubt a key component of GM's success in the future. Our aim is to show what the next generation of this renaissance will bring, with brand expansion and Opel integration taken to a new level. In RIA, the Saturn brand marches upmarket and undergoes expansion to become a full-line brand in the GM brand stable. An upscale volume brand, our vision of Saturn takes VW head on. Truly GM's brand of the future, the lineup also includes an SUT truck based on the Lambda platform market. This we know; the next generation of Saturn vehicles will be fully integrated with Opel. With this in mind, we took design prowess and luxury to new levels. Thanks, and enjoy!
About Saturn And It's Very Bright Future
The quirky Saturn brand has been completely transformed. Saturn is a true player in the markets it competes now. It's lineup has undergone a complete revolution. This first generation of products is impressive, garnering acclaim and winning awards. Opel's European competence has been injected into the lineup, with some excellent results. True Opel integration means future Saturns in the US will be the exact same vehicles sold in the very demanding European market. I have no doubt that Opel's prowess and expertise will result in amazing, class leading next generation Saturn products here in North America. Competition, watch out. Saturn is a new player.
Saturn Returns to it's Roots
“Say what?” might be your response. What about "Like Always, Like Never Before"? My answer: what about it? At Saturn's birth, it was intended as GM's brand of the future. Over the years, that vision has been lost as the uncompetitive lineup and product neglect set in. Sagging sales and a cash strapped parent company. Then the heads at GM had a brilliant idea to revive Saturn that was also cost effective: they'd make Saturn be Opel's American twin. Fight fire with fire? By battling with VW, Saturn will conquest sales from the Japanese as the more emotional (and yes, more expensive) alternative. People will pay more for what they want. And, as evidenced by the success of companies like BMW, they want European cars. So, you may think Saturn is departing from it's roots, but in actuality, Saturn has never been closer to it's original mission: being GM's answer to foreign competition. Now, once again, Saturn is GM's brand of the future. Going back to your roots has never looked better.
A Guide to the Models
In crafting the vision for the next generation Saturn brand, we've tried to be as thorough as possible. As you may know, Saturn has a few different trim lines for each of it's models: XE, GL, XR and RL. XR being the top end luxury model, RL being the top end sporting vehicle and XE being a low end blending of both. GL, on the other hand, is a hybrid model with the main focus being on fuel economy. As it is very time consuming to create pictures with each different trim line, we decided to go with the trim that we feel best expressed each vehicle's intended purpose, like showing Aura as an XR model and Sky as an RL. You'll see various models peppered throughout the lineup, sometimes with both (witness Astra, with XR and RL models). A plan of ours to differentiate vehicle interiors between trim lines is the "vehicle profile plan" that offers more individuality and differentiation to buyers. That "different feel". Part of the differences we'd like, interior profiles have different key elements, and details are changed like ambient LED lighting, gauges and wood trim/metallic trim/leather colors. Also, we hope you'll take "luxury" in these models (XR, for instance) in context; Saturn is a lineup of balance. Every car is intended to handle well and have the ability to tackle the high speed switchbacks with ease. Hopefully you'll find this Saturn lineup to be the most comprehensive and best RIA lineup ever.