Start Model Tour! I Featured Chevorlet Concept Car - Chevelle
Welcome to the fifth lineup introduction in GMI's Revitalization in Action series. The RIA series is a collaboration of the GMI Staff, which includes ChevroletRevived (the Writer and Director of RIA), George Loizou aka Fbodyrules (head design artist), Administrator NSAP (who provides renderings of the vehicle interiors), and GMI Member Nick Wilcox aka camaro_freak (our RIA Mini Site designer). Our mission? To show, with realistic feasibility, how great GM product can and will be. Given the vast size and scope of the Chevrolet lineup, we have split this lineup into 2 parts: car and truck, with the truck lineup to come later. As GM's largest volume brand, Chevrolet the "heartbeat of America" is looked to as a important barometer of implementation and success of GM's turnaround. This is in mind, we took production of this lineup very seriously and as such, it's the hardest RIA done so far. Chevrolet is all about choice, and in that mindset, we've added a dose of rear wheel drive retro style with the Impala and Bel Air/Nomad models, while adding to, diversifying and strengthening the brand's core mainstream sellers. We hope you enjoy the work we've done on GM's No. 1 brand!
An Overview
We made an effort to be as realistic as possible, presenting to you the best, most competitive and feasible Chevrolet lineup we could create. We made it our mission to turn Chevrolet's mainstream vehicles into style leaders for their class. Styling has it's place of importance more then ever in an increasingly cutthroat market. Inside and out, design can be the factor that Chevrolet can use to capture buyers and change opinions. We're already seeing it happen with the 2008 Malibu and over at Cadillac with the 2008 CTS. If people can get excited about their vehicles because it appeals to them emotionally, GM will have an easier time winning them over once again. As Mr. Lutz likes to say, it's Product Product Product. The 3 P's of the automotive industry. That's what it's all about.
The Most Important Brand
Chevrolet being as important as it is to GM, it's very important not to make hasty decisions with what to produce. GM's turnaround is riding on Chevrolet's success in the market place. If Chevrolet does well, it's a major indicator on the health of the corporation. So we made it a point to tread very lightly, and build on current successes. We aim for significant growth gains in this lineup, and work to achieve it in two ways. Expanding, strengthening and better positioning core models while bringing about new ones that will help get new buyers into the fold. This truly is our vision for the best Chevrolet lineup of the future.