Buick LaCrosse
Based on Epsilon II
Buick Wildcat
Based on Zeta
Buick Gran Sport
Based on Y-Body
Buick Roadmaster - Sedan / Coupe
Based on Zeta
Welcome to a new Feature here at GMI; Revitalization In Action. Planned as a series of dream lineups possible for each of GM's brands, the first in this series, Revitalization in Action; The Dream Buick Lineup, has been a long time in the making, a collaboration of GMI Staff Member ChevroletRevived and GMI Chopper Fbodyrules. Our mission? To show, with a realistic feasibility factor, the great and focused lineups possible for each GM brand in North America. There has been talk of a brand cancellation, but with tight focus and a small, but effective vehicle lineup, divisions can become as one, as with the BPG collaboration. This Feature does this, showing what is possible in a focused line of Buick vehicles. But what would a dream lineup be if it was just the dream of two people? In between Features, there will be discussion threads where you, the fans, can post your thoughts and observations on what you think the next revitalization should be like. The reason for the selection of the Buick brand as the first in our series is simple; Buick, along with the rest of BPG, is first in line for it's $3 billion revitalization. That, along with the shared belief that the Buick brand has much yet untapped potential were the driving factors in it's selection. The voice of the fans can make a difference. Some serious R&D and a brand with a lot of potential can spell success; if done right. And that's what we're here for. Thanks for viewing, and enjoy!
GMI Staff Member Ming's Comments
It disappoints me that GM needs to spend huge sums of money to "revitalize" any of its brands. Revitalization means that for any number of reasons GM has let these brands decay or has led them astray. Either that, or it takes GM so long to come "full circle" back to infuse more money into its many brands that they become stale over the span of time it takes for GM to cycle through them completely.
For Buick the problem has been using "proven" technology as an excuse for not spending R&D dollars on keeping things up to date. The naturally aspirated 3800 engine, for instance - the Buick Workhorse, while great in 2000, hasn't changed a bit since then. The Lucerne's 3800 engine gets less than 200 horsepower, while Hyundai has since introduced its Azera 3.8L V6 producing 265 horsepower.
Buick needs two things for success. Technology and Style.
On the tech front, Buick should have the best possible, most competitive engines that still have a track record for reliability. The 3.6L DOHC engine should be standard on the Lucerne. If that means tweaking horsepower output a bit to improve smoothness, NVH and fuel economy then so be it. It also needs 6-speed automatics across the board. Nothing says "value" (read "cheap") these days more than a 4-speed.
Buick needs expressive styling that oozes luxury and harkens back to its glory days of the mid 20th century. Buick of China seems to have the right formula for looks. Detroit's CSV Terraza and to a lesser degree, the LaCrosse are examples of Detroit budget styling gone wrong. The examples of styling in the photos above would give Buick a great injection of life that is sorely needed. But the Beancounters at GM must not be allowed to saddle any of them with yesterday's technology, giving only pricey "Ultra" models the technology needed to compete. Looks alone will not win back respect for Buick.