2009 Buick Roadmaster & 2010 Roadmaster Coupe (below)

Availabe: Spring 2008 (Sedan) and January 2009 (Coupe)
Platform: Zeta
Drive Wheels: RWD
Engines: CXL: 3.6L HF  V6 w/275 hp, Northstar 4.6L V8 w/350 hp
Transmission: 6 speed automatic (Standard)


The next generation Lucerne is currently under development by Buick. In our proposal, it will be
getting a name change, to Roadmaster. Based on the Zeta RWD platform and built at the Oshawa
plant in Ontario, Canada, the Roadmaster features the emotional styling language displayed on
the Enclave luxury crossover, first introduced as a concept in January 2006. As the replacement for
Buick's hot selling Lucerne, the Roadmaster carries on that car's strong points and builds on
them. With even more power and bold American styling, the new Roadmaster offers RWD V8
power and a refined and upscale interior. Roadmaster will be in a class of it's own, offering
comparable features and refinement of luxury sedans costing thousands more. Starting at the high
end of the 300C's price point, the Roadmaster will handily surpass that car's refinement, luxury
and features, all with a distinctive American style of it's own. Positioned as a low price American
Lexus LS, Roadmaster will be the integral part of Buick's renaissance plan, an excellent selling,
high profit model in the Buick lineup.