What Should GM Do With Hummer?

[Golden Oldsy]

So sell, change or drop hummer? If they sell it at this point they are going to take a bigger loss than Ford did with Jaguar and Land Rover. Dropping it is a possibility but can GM take a financial hit like that right now? I suggest merging GMC and Hummer, but which brand name gets dropped? GMC has the history but at this point Hummer has the clout. So...

Give Hummer the Canyon, Sierra and Yukon (maybe with new names) for those who won't buy a Chevy
Drop the acadia, there are enough lambdas at this point.
Keep the H2 around aim it at the Jeep Commander with a Luxo model aimed at Land Rover
Aim the H3 square at Jeep Grand Cheeroke/Liberty.
Make the H4 a Wrangler competitor.
This gives you a full lineup that will bring people into the dealerships. I know it seems silly to just ax GMC, but it's a finacially feasible option that will pay off down the line. The plan works equally well if they want to keep the GMC name and drop the Hummer name. Lastly, No crossovers keep the rugged image.

[FierySolstice]

Originally Posted by thatjerryguy

Selling Hummer is nothing more than some half-assed knee-jerk "solution." GM should turn Hummer into their Jeep® competitor, primarily a Wrangler competitor. Kill the H2 and H3 and concentrate on the upcoming H4. Build a short-wheelbase version with 2 removable doors to compete with the 2-dr Wrangler, a long-wheelbase 4-dr version to compete with the 4-dr Wrangler, and a pickup version built on the 4-dr's long wheelbase but with the 2-dr's cab plus 2 rear suicide doors. 3 light-weight, honest-to-God 4x4 off-roaders with a choice of a DOHC V6, V8 (both with Active Fuel Management) or diesel engines, with either a 6 spd manual or 6 spd automatic and a full-line of accessories.

WHY? Jeep isn't doing that great either. The Commander will be phased out along with the Patriot and Compass. I think GM should just sell Hummer now before the market gets worse. GM already has the Escalade/Yukon/Tahoe SUVs and the Acadia/Enclave/Outlook/Traverse crossovers. They don't need the H2 & H3. The H4 is a good idea, but it won't save the brand. Have Chevy or GMC create a wrangler competitor instead. GM should also consider selling Saab since Saturn will continue to move upmarket with the next Aura. No need for 2 European influenced companies in the spread.

[FierySolstice]

Originally Posted by Golden Oldsy

So sell, change or drop hummer? If they sell it at this point they are going to take a bigger loss than Ford did with Jaguar and Land Rover. Dropping it is a possibility but can GM take a financial hit like that right now? I suggest merging GMC and Hummer, but which brand name gets dropped? GMC has the history but at this point Hummer has the clout. So...

Give Hummer the Canyon, Sierra and Yukon (maybe with new names) for those who won't buy a Chevy
Drop the acadia, there are enough lambdas at this point.
Keep the H2 around aim it at the Jeep Commander with a Luxo model aimed at Land Rover
Aim the H3 square at Jeep Grand Cheeroke/Liberty.
Make the H4 a Wrangler competitor.
This gives you a full lineup that will bring people into the dealerships. I know it seems silly to just ax GMC, but it's a finacially feasible option that will pay off down the line. The plan works equally well if they want to keep the GMC name and drop the Hummer name. Lastly, No crossovers keep the rugged image.

That is the dummest idea I've ever heard. I'd much rather buy a GMC than a Hummer. Where do you come up with these ideas? Do you realize the price of gas right now? Do you realize that ALL Hummers look exactly alike? The only thing that differs them is the size. They are boring, big, gas guzzlers. Atleast GMC has some style. I'd much rather pull up in a Yukon than an H2.

[Greg Burr]

On another site it's rumored that you can get a set of tatas to go with that Hummer.

[sa_seahawker]

This is a dumb question. Yes, gas prices are through the roof, but this is an Icon that other countries would love to *******ize. Even if gas prices lethally affect the brand, then shut it down. Keep the rights and ownership to the property. Eventually gas prices will go down. And what I mean by that is if the cost of oil doesn't go down, then we, as a society, will find another fuel (check out "green crude") and maybe ressurect the nameplate

[Saturn69]

Originally Posted by thatjerryguy

Selling Hummer is nothing more than some half-assed knee-jerk "solution." GM should turn Hummer into their Jeep® competitor, primarily a Wrangler competitor. Kill the H2 and H3 and concentrate on the upcoming H4. Build a short-wheelbase version with 2 removable doors to compete with the 2-dr Wrangler, a long-wheelbase 4-dr version to compete with the 4-dr Wrangler, and a pickup version built on the 4-dr's long wheelbase but with the 2-dr's cab plus 2 rear suicide doors. 3 light-weight, honest-to-God 4x4 off-roaders with a choice of a DOHC V6, V8 (both with Active Fuel Management) or diesel engines, with either a 6 spd manual or 6 spd automatic and a full-line of accessories.

thatjerryguy? Like Saturnfans.com thatjerryguy? 'Dat you?

[mbukukanyau]

The problem with Corporate America is that they have lost the ability to think Long Term

[darrelld]

Sell it quick...

[SierraGS]

Originally Posted by darrelld

Sell it quick...

That a great Avatar for this thread.

It that the Tata H .5 or the Hano?

[darrelld]

Originally Posted by SierraGS

That a great Avatar for this thread.

It that the Tata H .5 or the Hano?

Its the Tata.

[AMERICA 123]

If it fits - keep and revamp.

The only real issue is getting the MPG up enough and broadening the line - as much for international sales as for here.

Make a small one that can sell here, in Brazil, China, Russia, etc - if feasible.

Oh, and if it fits in a different way - go ahead, - use Hummer first, - have a 'halo' Hummer turbo diesel (bio) Two mode Hybrid.

[CADILLACSIXTEEN]

Originally Posted by tamatt27

I say to keep the Hummer brand, but keep it as a niche...which it should have been all along. Keep the H2, dump the H3 onto GMC, bring the H4. Now is not the time to squander resources on your gas-guzzler brand. It will probably be more of an asset in the future to keep Hummer, but stop dumping resources into it.

Yeah, because GM has dumped soooo much into HUMMER...
How long has GM owned Hummer? And how many do vehicles do they have to show for it?
How many of those vehicles are on their own unique platform?

My point exactly... any less money funded to Hummer than already is, will result in a complete shut down of the brand.

IMO, they should KEEP Hummer and do a complete 180 with it.
Make the entire line all Green-Concious off-roading vehicles... whats better than that?
And also expand the line with smaller and more unique vehicles.

[Uzzy]

Originally Posted by Saturn69

thatjerryguy? Like Saturnfans.com thatjerryguy? 'Dat you?

Ruh roh...there goes the neighbourhood.


Oh wait. No political stuff allowed here.

[Uzzy]

Word around the local Hummer dealership is it will be sold to Tata. Probably just a rumor.

[2002 Caddy]

If they do sell it, and who ever buys it maybe they should bundle with it the Oldsmobile name plate too. Why sell Hummer but we out right Kill Olds...

None of this makes any sense.