What Should GM Do With Hummer?

**JoeT** · 06-04-2008, 02:50 AM

What do you think? What Should GM Do With Hummer?

AG3 · 06-04-2008, 05:16 AM

Keep the H3 and H3T, give it a diesel option and maybe add a LWB 7 seater model to replace the fat 6400 lb H2.

**paul8488** · 06-04-2008, 05:49 AM

Keep it, but drop it in all markets but Australia. Holden starts with an 'H' and has 6 letters... Hummer starts with an 'H' and has 6 letters... think of the cost savings on H's for the badges!

Sorry, to be serious, sell it if possible. If not, flat-out can it.

Hitman1970 · 06-04-2008, 06:27 AM

Quote:

Originally Posted by AG3

Keep the H3 and H3T, give it a diesel option and maybe add a LWB 7 seater model to replace the fat 6400 lb H2.

Right, but you're going to have to close down all 71 stand alone Hummer stores too. Recommend moving the H3 and H3T to the BPG outlets as well.

t-rex · 06-04-2008, 06:49 AM

Add a fourth option: keep the H3, but badge it as a GMC or Chevrolet (revived Blazer perhaps?).

Archangel · 06-04-2008, 07:11 AM

How about dual-mode hybrid Hummers with active fuel management? I think GM should keep Hummer. I would be great if they can make it an innovative brand with fuel efficient off-road vehicles. Oh, and get rid of the H3 or rebadge it as GMC or something.

tamatt27 · 06-04-2008, 07:19 AM

I say to keep the Hummer brand, but keep it as a niche...which it should have been all along. Keep the H2, dump the H3 onto GMC, bring the H4. Now is not the time to squander resources on your gas-guzzler brand. It will probably be more of an asset in the future to keep Hummer, but stop dumping resources into it.

5.3Avalanche · 06-04-2008, 07:22 AM

I love Hummer, but to many they have a bad environmental reputation. The best way to revamp the brand would be to make it all electric or all fuel cell or something totally unorthodox like that. Anything else would be miniscule and would not change the Hummer brand perception of "ultimate gas guzzler".

thatjerryguy · 06-04-2008, 07:27 AM

Selling Hummer is nothing more than some half-assed knee-jerk "solution." GM should turn Hummer into their Jeep® competitor, primarily a Wrangler competitor. Kill the H2 and H3 and concentrate on the upcoming H4. Build a short-wheelbase version with 2 removable doors to compete with the 2-dr Wrangler, a long-wheelbase 4-dr version to compete with the 4-dr Wrangler, and a pickup version built on the 4-dr's long wheelbase but with the 2-dr's cab plus 2 rear suicide doors. 3 light-weight, honest-to-God 4x4 off-roaders with a choice of a DOHC V6, V8 (both with Active Fuel Management) or diesel engines, with either a 6 spd manual or 6 spd automatic and a full-line of accessories.

Butz · 06-04-2008, 07:27 AM

Keep Hummer as is, just merge its outlets with Cadillac and SAAB.

SirRaven · 06-04-2008, 07:30 AM

Quote:

Originally Posted by t-rex

Add a fourth option: keep the H3, but badge it as a GMC or Chevrolet (revived Blazer perhaps?).

This might not be a bad option, I personally think that GMC should go before Hummer because GMC has nothing different. If GMC gets some good off roading machines like that then it would have a better reason to stay.

Quote:

Originally Posted by Archangel

How about dual-mode hybrid Hummers with active fuel management? I think GM should keep Hummer. I would be great if they can make it an innovative brand with fuel efficient off-road vehicles. Oh, and get rid of the H3 or rebadge it as GMC or something.

Hybrids would be a good idea and if the just did powertrain mods, it would not lose an ounce of off road ability. To bad to many people now equate hybrids with pansy small fuel economic cars with no power. A hybrid done like that could acually have more off road ability because of the added low end torque.

MaxLegroom · 06-04-2008, 07:45 AM

First thought here is: who'd buy it? Hummer should become like Jeep, and should supplant some of GM's other SUV efforts. Both the H3 and H4 are good ideas, but the H2 needed to go away, as it encroaches on the Suburban/Tahoe.

**Ming** · 06-04-2008, 08:07 AM

Get rid of it, but don't think GM can just keep cutting its way to sales and profitability. GM should replace the iconic HUMMER brand with a clear, loud and public commitment to making not just a few $35,000 electric cars or $50,000 hybrid full size SUVs, but class leading small cars built here. The next Aveo / Wave that are to be built in the U.S. need to be no-compromise "Japan-Killer" cars (that are frequently updated, not left to rot for 7 or 8 years), bringing the small-car know how of Opel together with the low-cost, high impact design (take the "jewel like taillights", for example) of GM Daewoo, and finishing it with what was learned from designing the last Cobalt here.

No 20+ year-old Opel hand-me-down-to-Daewoo engines, but the best in cost effective small-engines that the Opel of today can offer.

GM can cut brands all day long, but they need much more than a car here or there to make up for all they are losing in sales and profitability. The focus now, at long last, needs to be on making profitable small cars, and making a lot of them -- something GM has put off for too long.

drew630 · 06-04-2008, 08:11 AM

Keep it and go smaller to compete with Jeep.

FenwickHockey65 · 06-04-2008, 08:22 AM

Either keep Hummer or revise it, or take the H3 and H3T and use them to replace the Envoy/Trailblazer/Canyon/Colorado.

View Poll Results: What Should GM Do With Hummer?
Keep Hummer and re-vamp it	215	51.44%
Sell part of Hummer	14	3.35%
Sell all of Hummer	175	41.87%
Unsure	14	3.35%
Voters: 418. You may not vote on this poll

06-04-2008, 02:50 AM	#1 (permalink)
JoeT GMI's Holden Moderator Join Date: Nov 2004 Location: Wollongong, Australia Drives: 2003 Holden Monaro CV8 Posts: 4,729	What Should GM Do With Hummer? What do you think? What Should GM Do With Hummer? Last edited by JoeT : 06-04-2008 at 03:04 AM.

06-04-2008, 05:16 AM	#2 (permalink)
AG3 3.9 Liter V6 Join Date: Nov 2004 Posts: 803	Re: What Should GM Do With Hummer? Keep the H3 and H3T, give it a diesel option and maybe add a LWB 7 seater model to replace the fat 6400 lb H2. Last edited by AG3 : 06-04-2008 at 05:19 AM.

06-04-2008, 05:49 AM	#3 (permalink)
paul8488 GMI Staff Member Join Date: Jul 2003 Location: France Drives: 2007 MBK Flipper Scooter Posts: 12,773	Re: What Should GM Do With Hummer? Keep it, but drop it in all markets but Australia. Holden starts with an 'H' and has 6 letters... Hummer starts with an 'H' and has 6 letters... think of the cost savings on H's for the badges! Sorry, to be serious, sell it if possible. If not, flat-out can it. __________________ *The department of redundancy department.*

06-04-2008, 06:49 AM	#5 (permalink)
t-rex 6.0 Liter LS2 V8 Join Date: Jul 2006 Location: New Orleans, Louisiana Drives: 1997 BMW 328i S Posts: 4,511	Re: What Should GM Do With Hummer? Add a fourth option: keep the H3, but badge it as a GMC or Chevrolet (revived Blazer perhaps?). __________________ t-rex's top pick new tune of the week: The Automatic, "Steve McQueen"

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06-04-2008, 07:11 AM	#6 (permalink)
Archangel 2.4 Liter ECOTEC Join Date: Apr 2003 Drives: 1991 Trans Am GTA Posts: 93	Re: What Should GM Do With Hummer? How about dual-mode hybrid Hummers with active fuel management? I think GM should keep Hummer. I would be great if they can make it an innovative brand with fuel efficient off-road vehicles. Oh, and get rid of the H3 or rebadge it as GMC or something. __________________ "...the current GTA carries on the idea of the first Trans Am proudly and deservedly. It's still the most mature and sophisticated ponycar. It still has character. It still has muscle. And it's still worthy of the name." Car Craft, 1991

06-04-2008, 07:22 AM	#8 (permalink)
5.3Avalanche 3.8 Liter V6 Join Date: Aug 2003 Location: north of the 49th parallel Drives: '08 Z60 Silverado Posts: 394	Re: What Should GM Do With Hummer? I love Hummer, but to many they have a bad environmental reputation. The best way to revamp the brand would be to make it all electric or all fuel cell or something totally unorthodox like that. Anything else would be miniscule and would not change the Hummer brand perception of "ultimate gas guzzler". __________________ 2008 Chevy Silverado Z60 \| Borla Performance Dual Catback

06-04-2008, 07:27 AM	#9 (permalink)
thatjerryguy Walking Join Date: Nov 2004 Posts: 11	Re: What Should GM Do With Hummer? Selling Hummer is nothing more than some half-assed knee-jerk "solution." GM should turn Hummer into their Jeep® competitor, primarily a Wrangler competitor. Kill the H2 and H3 and concentrate on the upcoming H4. Build a short-wheelbase version with 2 removable doors to compete with the 2-dr Wrangler, a long-wheelbase 4-dr version to compete with the 4-dr Wrangler, and a pickup version built on the 4-dr's long wheelbase but with the 2-dr's cab plus 2 rear suicide doors. 3 light-weight, honest-to-God 4x4 off-roaders with a choice of a DOHC V6, V8 (both with Active Fuel Management) or diesel engines, with either a 6 spd manual or 6 spd automatic and a full-line of accessories.

06-04-2008, 07:45 AM	#12 (permalink)
MaxLegroom 5.3 Liter Vortec V8 Join Date: Jan 2003 Location: Newport News, VA Drives: 2005 Toyota Prius 1996 Chrysler Sebring LX Posts: 1,270	Re: What Should GM Do With Hummer? First thought here is: who'd buy it? Hummer should become like Jeep, and should supplant some of GM's other SUV efforts. Both the H3 and H4 are good ideas, but the H2 needed to go away, as it encroaches on the Suburban/Tahoe. __________________ Donne e motori, gioie e dolori

06-04-2008, 08:07 AM	#13 (permalink)
Ming GMI Staff Member Join Date: Jan 2003 Location: SE Texas Posts: 13,141	Re: What Should GM Do With Hummer? Get rid of it, but don't think GM can just keep cutting its way to sales and profitability. GM should replace the iconic HUMMER brand with a clear, loud and public commitment to making not just a few $35,000 electric cars or $50,000 hybrid full size SUVs, but class leading small cars built here. The next Aveo / Wave that are to be built in the U.S. need to be no-compromise "Japan-Killer" cars (that are frequently updated, not left to rot for 7 or 8 years), bringing the small-car know how of Opel together with the low-cost, high impact design (take the "jewel like taillights", for example) of GM Daewoo, and finishing it with what was learned from designing the last Cobalt here. No 20+ year-old Opel hand-me-down-to-Daewoo engines, but the best in cost effective small-engines that the Opel of today can offer. GM can cut brands all day long, but they need much more than a car here or there to make up for all they are losing in sales and profitability. The focus now, at long last, needs to be on making profitable small cars, and making a lot of them -- something GM has put off for too long. __________________ The Latest: Load Up Your M.U.L.E., and Prepare for Fun! Japanese Games on the Commodore 64

06-04-2008, 08:11 AM	#14 (permalink)
drew630 6.2 Liter Vortec V8 Join Date: Aug 2005 Location: Pulaski TN Drives: 04 Silverado Z71 Posts: 2,655	Re: What Should GM Do With Hummer? Keep it and go smaller to compete with Jeep. __________________ My Current Ride: 2004 Z71 Silverado Family: Father 2007 Solstice, Mother 2003 Envoy XL & Bro 2004 Z71 Silverado

06-04-2008, 08:22 AM	#15 (permalink)
FenwickHockey65 6.0 Liter LS2 V8 Join Date: Dec 2007 Location: West Chester, OH Drives: Chevrolet Malibu LS, GMC Envoy SLE, GMC Sonoma SLS Posts: 4,913	Re: What Should GM Do With Hummer? Either keep Hummer or revise it, or take the H3 and H3T and use them to replace the Envoy/Trailblazer/Canyon/Colorado. __________________ Proud to drive American. Proud to drive GM. Current Cars: 2007 Chevrolet Malibu LS: 2.2L ECOTEC I-4 2003 GMC Envoy SLE: 4.2L Vortec 4200 I-6 1998 GMC Sonoma SLS Ext. Cab: 4.3L Vortec 4300 V6 Former Cars: 1993 Saturn SW2 (1993-2006, 243,000 miles) 1989 GMC Safari SLT (1989-2003, 293,000 miles) Future Car: 2010 Chevrolet Camaro LT RS: 3.6L DI VVT V6

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