Which 'New GM' Brand/Company Do You Concider It's Greatest Asset

[JoeT]

Now that the major fallout from the GM bankruptcy is mostly behind us I thought
I'd post a more light-hearted Headline Poll than what we have been use to of late.

So which 'New GM' brand/company do you concider their greatest asset?

[mmciau]

Holden - has a very flexible manufacturing capability. Is 'small' enough to effect and bring about manufacturing and economic change but its outcomes are capable of impacting on a large scale within the 'whole' of the corporation and also the remaining divisions.

Mike

[from oz]

While I think we (the Aussies) are trying to milk recent engineering announcements *cough* Holden is punching well above its weight and has done so for many decades. Producing world class cars on minimal budgets and then making it significantly better with every update is something that both Australian manufacturers can put on their resume. VE cost $1billion vs Cruze $4 billion - which is getting the better reviews?

At least Holden figured out you don't release a concept of an upcoming production car 2-4 year before the production car is released, something GMNA is yet to learn.

In terms of assets, I think if GM focused (and by that I mean spend the big bucks on R&D) on the small cars, GM Daewoo could be a force to be reckoned with.

[mikmak]

I agree with the Holden choice. Anyone surprised?

Sure, Chevy is a handy asset too. We all need our bread and butter but Chevy is only making the staples at the moment. The Commodore is a truly global product with Global appeal. Whilst the current iteration is compromised due to its smaller volumes, it still manages to attract international acclaim and desire. If that isn't the definition of good product, I need a new dictionary.

[JoeT]

I picked GM Holden for all of the above reasons, but I also chose GM Daewoo, Holden's 42.1% other half, as they are very much the same operation, from R&D through to board level.

As for GM 'brands' you can't go past the ever expanding Chevrolet and Buick brands, as they are the vehicles that will drive GM's growth around the globe for decades to come (except in Holdenalia, obviously ).

And who can go past SAIC-GM-Wuling Automobile for massive growth in the one market that has saved GM's arse - China.

Why didn't I vote for Cadillac? You can just read any of mgescuro rants to find your answer.

[mikmak]

I remember hearing during the V6 production announcement, that demand for the aussie built HFV6 will go from 5000 units currently, to 20,000 units and be seen in Chinese domestic brands. Another triumph! We're taking over

In other news Chevy sold >93000 Impalas alone this year.

[Dr. Show-Me]

I think the focus has to be on North America, at the Chevrolet and Cadillac brands. GM has to learn (re-learn?) how to bring compelling designs to the market quickly, integrating the contributions of Holden, Opel and Daewoo.
They especially need to learn a Kaizen approach that can take great designs and turn them into great products. Toyota and Honda didn't do anything exceptional, they simply improved their products on a continuing basis, and did it long enough that their cars are sound, reliable and hold their value well.

[Simon says]

Chevrolet!

Without Chevrolet there is no GM, is that simple.

[Suziebob]

GM can survive without Holden. It wouldn't be pretty or fun, but they could.

GM cannot survive without Chevrolet.

[megeebee]

Well it was bound to happen sooner or later, and here it is:

I agree with Simon.

Chevrolet.

It is a flexible, global brand. Probably the most broadly available GM brand on our planet.

For the US, the trucks. Many and varied. Even CAFE not wothstanding, it's a good and profitable business worthy of every protection they can give it. Ask Ford.

The Corvette. Another storied and respected global name.

Without the foundation of such a brand, Buick and even Cadillac would no longer exist and Pontiac would never have made it to the 21st Century. Saturn would still be just a gas-giant planet in the outer solor system. And I doubt GM could have entertained having Holden without it.

An excellent range of passanger cars. Again, many different products tailored to local markets sold all over the world. No automaker from now on can survive long without such a brand.

There would be no Lexus without Toyota.

[mgescuro]

Opel and Daewoo.
They're the only cars that are viewed as 100% global -- and can be sold in every market.
Without one or the other, GM is severely crippled.

Chevy is only important because of the volume it sells, but a lot of its global sales (ie outside the US) is dependent on Daewoo.
Cadillac... is a mess and will be floundering for the forseeable future.
Buick? Dependent on Opel and Daewood for product globally.
GMC? US only brand. Shouldn't even exist, technically.

That leaves Opel and Daewoo as the future source of GM's success.

[Hitman1970]

Chevrolet can and probably will do all except what Cadillac does for GM. I am glad it has been getting the car products it needs to lead with each introduction since the 2008 Malibu.

[Taglane]

I say Chevy since it's pretty much the most global. you see mucho chevys on like....every continent.

[Mustapha Mond]

I voted Holden for their amazing designs, and in tribute to the late and tragic untimely end of the utterly wonderful G8. It died in infancy
Without assets like Holden, General Motors would have no soul, and they would be doomed to mediocrity, and eventually to oblivion.
I also really like Oz, for their enterprise and the fact that they have a thriving auto industry, and Vegemite

Chevy gets honorable mention... for being Chevy.
-Elliott

[from oz]

Short of the brand what exactly does Chevy bring to GM's table? Alot of its cars sold in global markets are from other GM brands.

I'll start:

-V8 development.