Which GM Brand(s) Do You Think Should Get The Chop?

[ponchoman49]

Hummer gets my vote. They are gas hog deadwood with over $4.00/gallon gas and not at all relevant in todays society. GMC would seem like a logical brand to kill but they offer a lot more product both commercially and consumer so they should stay.

[ponchoman49]

Originally Posted by johnnyvettes

dump Toyota it is as dead as it's owners

Fixed!

[psece]

Voted Saturn as it has the smallest dealership base to buy out.....

[Rottweiler]

Man are you guys of of this world! Let's fold over GMC into Pontiac heck the dealerships are already combined! There you have what is above a Chevy, where the proformance and prefessional grade mix, then you have a full line. Take some rears from Holden, and upscale some Chevy's for performance and professionalism. Now that's a brand that even Toyota can't handle! So you are left with Caddy, Chevy, and pontiac in N.A, and leave buick in China!

[FBODYRULES]

Originally Posted by FStephenMasek

Please read my post above, as I voted Chevrolet.

very weird

[cyclone]

i agree, GMC is the same thing as Chevrolet , but GMC only has SUVs and Trucks but, i do have compiment GMC for their cars quility.

[AMERICA 123]

None - with the real news of the last three days - none more than ever.

[VGT]

Like others have said. It wouldn't be enough to cut GMC. Low development cost due to rebadging. Hummer, which is the sore on GM (Unfairly, I might add) is the logical choice. Pansy tree-huggers have given them a bad name. I applaud people that buy them so that they can piss off smug hybrid owners. Heck, I'd buy one just for that if I were in the market for a new car/truck at this time.

As long as the "greenies" are saturating the discussion, the Hummer isn't a logical brand to have around if you are trying to bolster cost and sales.

[Saturn69]

Originally Posted by VGT

Like others have said. It wouldn't be enough to cut GMC. Low development cost due to rebadging. Hummer, which is the sore on GM (Unfairly, I might add) is the logical choice. Pansy tree-huggers have given them a bad name. I applaud people that buy them so that they can piss off smug hybrid owners. Heck, I'd buy one just for that if I were in the market for a new car/truck at this time.

As long as the "greenies" are saturating the discussion, the Hummer isn't a logical brand to have around if you are trying to bolster cost and sales.

Oh grow up, this issue is more than 'pansy treehuggers' or 'greenies'. It's about a market that is shrinking because hey, gas finally costs more than a gallon milk! SUV sales are slowing down, does it make business sense to keep pumping money into a division that sells nothing but SUV's? Or, is that fiscal suicide to keep paying to keep an ever-shrinking sales channel open? People decry the stupidity in keeping Pontiac, Buick, GMC, Saturn and Saab around and yet it's 'pansy' to think of shutting down the one division that will have gauranteed-to-decline-monthly sales? Time for a gut check. You applaud people that use more fuel simply because they can afford to do so, whilst their indulgences raise the price that the rest of us pay? You commend waste and excess yet vilify frugality and common sense?

[GMJunky]

Ok my opinion on this. First, I want to start with Hummer. The hummer brand within GM is now dead. The only thing they have to offer are is a H2 and a H3 both of which are gas guzzlers! It's a waste of time and money to invest any further into a brand that is dead. America's oil crisis, so it's called, is not going to go away and brand such as this isn't going to last in this type of economy.

Next, I personally own a 2007 GMC Sierra. GMC is a brand that alot of people prefer over chevrolet simply because, in my opinion they look better, and for most others they feel the same. Does this brand have some over lap? Yes it does. I think they should definetly dump the Yukon and Yukon XL models for sure. Chevy already has those and the last thing we need is/more large body on frame SUV's. GM needs to raise their corporate fuel ratings anyways. GMC needs the sierra, plain and simple. It's a truck and their a truck company. I also think they should get more crossovers. GMC needs the Denali XT concept and that should replace the god awful Canyon. Keep the Acadia and add the upcoming smaller crossover that's coming (what ever it's going to be called).

IF their going to have the PBG chain, which I think is great by the way, then utilize it better. Let Pontiace have their sporty cars, Buick can have the mid-level luxury lineup, and let GMC have the crossover's. That's it! Buick nor Pontiac need a SUV!!! Leave it to the truck brand. That's why their there.

Last, but not least, and sorry for all you Saturn fan's, but that brand needs to die or be sold!! GM has spent countless dollar's on a brand that has piss poor name recognition. There is no sense in giving good, excuse me, excellent product to a company whose name, a la Saturn, is going to screw it up. Why won't the Aura, Outlook, SKy, VUe, or Astra sell as good as let's say a Chevrolet, because it's a SATURN!!!! Regardless to what I tell people and untill I'm blue in the face, they have that old Saturn, they make piece of junk little cars state of mind. If GM wanted to win over import buyer's, they missed their chance way back in the early 90's when they first made the brand and that's when they should have done it.

GM, please stop wating good product on piss poor name recognition. Spend the money and put the good product where it's needed in brands with good name recogniton like PONTIAC for goodness sake!!!!! Give them the damn G6 they should have gotten from the get go. No instead give it to Saturn, which in turn isn't going to sell the damn thing for you and while you're at it throw a 3,000 rebate on it. It's a Joke. By the way how long has Pontiac or Buick been around, ummmm compared to, ummmm let's see......Saturn!!! Let's kill the brands that mean something to the true American hearts.

Please, Please GM, save your core value brands and give the people what they want. More and more good product and less over lap. Not every freakin brand you have has to have an SUV!!! Ok, I could keep going, but I'm writing a post not a book. Comments anyone?

[Ambalanche]

Funny that there are 6 people who voted for Chevrolet to close. This shows that either this is not a scientific poll, or there are some members here that actually want GM as a whole to fail.

[stillen]

GMC needs to go

Pontiac needs to go as much as that hurts me its the best for GM they no new products coming out so it will die on the vine.

Saturn needs to go ; folding Saturns lineup into Buick

This would pair GM down enough so as not to have vehicle overlap yet still have enough product to meet consumers.

[64malibu]

I hate to see any divisions go but with the current percentage of the market GM has it makes no sense to sell the same vehicle from three divisions. That said, I think GMC should go. Everytyhing they sell is rebadged something else. I have been told GMC truck owners are the most loyal there is but I think they would buy Chevy trucks anyway. As long as it is built by GM. A awful lot of resources go into rebadging. Does GM need a Chevy, Buick, GMC and Saturn version of the Enclave? Malibu, Astra, G6. I dont think so. When GM was setup you started out with a Chevrolet and worked your way thru the divisions as you became more affulent. Somewhere sometime someone decided all the divisions should sell the same vehicle. Some years it was almost impossible to tell them apart except for the grill. Waste of resources.

[Shoot]

As already mentioned ad nauseum, GMC is a rebadge division. However, the Sierra is a better looking truck than the bulgy awkward looking Silverado (so make the Sierra a Silverado and drop GMC).

I own a Saturn but don't see much worth in the division. It is, in a way, also a rebadge division. The Aura is not much different than the Malibu. The Astra is an Opel that will not cut it here in the USofA with its current design and price point. The Outlook has its badge buddies (too many of them). The Vue could easily be moved to Chevy. Many are saying rename Saturn Opel but right now there is not much unique Opelness to the division. Maybe if they actually got serious about it and made it our version of Opel bringing over more relevant Opels for our driving pleasure it would be worth it but right now...no. I prefer and think the Saturn name will sell better here than Opel if they are going to keep the division around.

There are no easy decisions here and GM will not cut what it probably really needs to because it really can't. The costs are too high. What I would really like to see is the whole BPG network dropped completely. Get rid of GMC and Saturn and have Buick and Pontiac moved into the former Saturn dealer network. I think the smaller dealer network may be more suitable for those two divisions. But, it won't happen. Dropping the BPG dealer network would cost GM way to much.

Right now the BPG network provides a full line of vehicles from trucks (which will never completely disappear) to near luxury (Buick) and near performance (Pontiac). You take one of the components away and its attractiveness disappears. Moving Saturn in just doesn't fix the hole and doesn't have the synergy with Buick and Pontiac (IMO, of course).

Hummer has a unique product that I think will still have relevance. Get some hybrid action in there getting the MPG up (for those that care) and leave Hummer being sold along with Cadillacs and Saabs in the US. Really, only GM has the knowledge of at what point they are not making enough money on Hummers to continue building them. The designs can stay stagnant for a longer period of time (look at other luxury SUVs over time) so development and cost recapture can be spread over a longer period of time.

I don't know, I'm just thinking "out loud". I do know that I do not envy the decisions facing GM.

[2b2]

made this list for this thread
& also posted in the My/Your Ideal 'GM-I' Lineup: GM-Integrated: BPGmc ± ? thread

Buick = ParkAvenue, Epi2(Insignia-Invicta), Enclave + Electra(deluxe Volt)
Saturn = BuickJunior = 3 cars smaller than Epi2: sedans, hatches, Cuv/Van-let versions
Pontiac = top sport/power Pkg on most of the above + 3 Rwd cars: G8(renamed), Torana, Soltice4seater

No internal duplication

the Pontiac 'sport/power versions' only get a different grille-INSERT & badge
sport PkAve = Bonneville
sport Epi2 = GrandPrix
sport Saturns = Tempest, LeMans...

maybe offer a "Riviera Pkg" on the "G8" &or Torana
maybe also offer a 'Buick Pkg' for top-lux trim on the Saturns

keep GMC - then gradually trim-down it's offerings to what STILL sells
maybe have a tough "Hummer Pkg" to complement the top-lux Denali Pkg.