Which GM Brand(s) Do You Think Should Get The Chop?

**JoeT** · 06-20-2008, 01:36 AM

Which GM Brand(s) Do You Think Should Get The Chop?

Non-North American Based Companies, Such As Saab, Opel, Vauxhall & Holden, Are Not Included

Why didn't I include Saab as a Poll option? Because Saab is a wholly-owned, independent company of General Motors based in Europe (where the majority of it's sales lie) just like Opel and Vauxhall, unlike GM brands Buick, GMC, Pontiac, etc, in North America. The same thing applies with Mazda and Volvo to Lincoln and Mercury in the Ford empire. Apples and Oranges.

GM selling Saab is a totally seperate issue to GM sending another of it's North American brands to join Oldsmobile in car heaven, and that's why the question is 'Which GM Brand(s) Do You Think Should Get The Chop?

eb110americana · 06-20-2008, 03:54 AM

How come I can't vote for Saab? Can we fix this?

chickenkicker · 06-20-2008, 05:05 AM

I would have voted Saab too but it wasn't listed so I voted Buick. Honestly I just really don't want Pontiac to be axed, whatever they axe to save Pontiac is ok with me.

Kamshaaft · 06-20-2008, 05:10 AM

Only GM divisions are included

PenguinPIE · 06-20-2008, 05:37 AM

i think definitely GMC...the brand seems very redundant...

nikivee · 06-20-2008, 06:45 AM

With the price of gasoline at $4 a gallon and going up the logical choice would be GMC, but GMC makes more than just trucks and SUV's for the consumer market, they also make commercial trucks. Would GM completely kill the brand or only the consumer division?

Penthos · 06-20-2008, 07:55 AM

Its funny in the Buick thread a couple weeks ago I mentioned that GM should kill GMC. I own a GMC and think the GMC looks 10x better than the Chevy but I feel it would make the best business sense to kill GMC.

prototype66 · 06-20-2008, 07:56 AM

Quote:

Originally Posted by nikivee

With the price of gasoline at $4 a gallon and going up the logical choice would be GMC, but GMC makes more than just trucks and SUV's for the consumer market, they also make commercial trucks. Would GM completely kill the brand or only the consumer division?

Commercial trucks can go to Chevrolet and drop the remaining division with hummer.

dindak · 06-20-2008, 07:58 AM

GMC is the only thing I would consider expendable.

D C · 06-20-2008, 08:00 AM

Frankly, you do NOT get ride of GMC in a logical scenario.

Yes, they're all rebadges. But look at the sales. Why are that many people buying a rebadged Silverado instead of buying the Silverado? Why are they buying an Acadia over an Outlook? A Canyon over a Colorado? There is a perceived difference between GMC and those other brands. And being re-badges, their cost delta is low relative to their counterparts. If they can command a higher transaction price that justifies the increase in production cost, it's a net win for the company.

Kill GMC and those GMC buyers would NOT go to other brands, just like Olds buyers opted by & large for non-GM brands.

ksr · 06-20-2008, 08:07 AM

I've always been against cutting any brands, and I still think dumping Olds was a mistake.

But with the way the market is tanking, they may need to. Just not enough sales to keep all these brands alive.

If they finally complete the Buick/Pontiac/GMC dealership merge, isn't that in effect dumping two brands. They really wouldn't be three brands anymore, just one. The advertising and marketing could be combined.

Maybe the should do this and create Cadillac/Saab/Hummer as well.

Chevrolet would be the only standalone.

Frankly, I think Saturn is on life support. They sell five vehicles, all of them well designed and with a lot of merit. But they just aren't selling. The Astra is unique to Saturn (discounting non-NA Opel). It could be moved to Pontiac or Chevy. The VUE becomes the next Equinox. It's like Oldsmobile all over again - they launched a lot of good products that could have saved the brand, but no one bought them. But I don't think Saturn has even the number of loyal buyers than Olds had (and many of which GM has since lost).

ksr · 06-20-2008, 08:09 AM

GMC is a bunch of rebadges, but the sales are pretty darn good. No reason to cut them.

Is there a way to know which divisions are profitable? I'd bet GMC is.

**civilzues** · 06-20-2008, 08:18 AM

Saab and Hummer
GMC is a bunch of rebadges of Chevy trucks, therefore almost free with regards to R and D. Saturn=Opel by 2014-ish? so it should be safe. Pontiac should equal Holden and 'should' be safe and Buick should be more upscale Chevy's. so the only ones to go should be Saab and Hummer.

jbartley · 06-20-2008, 08:27 AM

Quote:

Originally Posted by ksr

GMC is a bunch of rebadges, but the sales are pretty darn good. No reason to cut them.

Is there a way to know which divisions are profitable? I'd bet GMC is.

That would definitely determine my answer. GMC is like free money. They just need a new crossover truck and small SUV (coming!).

I'd remove saab from the US, sell hummer, and rename Saturn..OPEL. New name, new face. Public would forget about the plastic cars. And GM would save money.

Hitman1970 · 06-20-2008, 08:29 AM

How many of GMC's products are redundanct BOFs that will not sell with the current gas prices that are not going down again period?

View Poll Results: Which GM Brand(s) Do You Think Should Get The Chop?
Buick	193	15.76%
Cadillac	10	0.82%
Chevrolet	12	0.98%
GMC	527	43.02%
Hummer	611	49.88%
Pontiac	216	17.63%
Saturn	288	23.51%
None	174	14.20%
Multiple Choice Poll. Voters: 1225. You may not vote on this poll

06-20-2008, 01:36 AM	#1 (permalink)
JoeT GMI News Editor Join Date: Nov 2004 Location: Wollongong, Australia Drives: 2003 Holden Monaro CV8 Posts: 6,088	Which GM Brand(s) Do You Think Should Get The Chop? Which GM Brand(s) Do You Think Should Get The Chop? Non-North American Based Companies, Such As Saab, Opel, Vauxhall & Holden, Are Not Included Why didn't I include Saab as a Poll option? Because Saab is a wholly-owned, independent company of General Motors based in Europe (where the majority of it's sales lie) just like Opel and Vauxhall, unlike GM brands Buick, GMC, Pontiac, etc, in North America. The same thing applies with Mazda and Volvo to Lincoln and Mercury in the Ford empire. Apples and Oranges. GM selling Saab is a totally seperate issue to GM sending another of it's North American brands to join Oldsmobile in car heaven, and that's why the question is 'Which GM Brand(s) Do You Think Should Get The Chop? Last edited by JoeT : 06-22-2008 at 11:12 PM.

06-20-2008, 03:54 AM	#2 (permalink)
eb110americana 3.0 Liter SIDI V6 Join Date: Nov 2003 Location: Pasadena, CA Drives: 1998 Pontiac Trans Am WS6 Posts: 688	Re: Which GM Brand(s) Do You Think Should Get The Chop? How come I can't vote for Saab? Can we fix this?

06-20-2008, 05:05 AM	#3 (permalink)
chickenkicker 2.8 Liter Turbocharged V6 Join Date: Jan 2005 Location: Whittier, CA Drives: Black 97 Pontiac Trans Am M6 Posts: 813	Re: Which GM Brand(s) Do You Think Should Get The Chop? I would have voted Saab too but it wasn't listed so I voted Buick. Honestly I just really don't want Pontiac to be axed, whatever they axe to save Pontiac is ok with me. __________________ Owner of a 1997 Pontiac Trans Am M6, it's fast, it's loud and I love it. Not all family cars have 4 doors. Click here to visit my cardomain page

06-20-2008, 05:10 AM	#4 (permalink)
Kamshaaft 2.4 Liter SIDI ECOTEC Join Date: Jan 2008 Location: Somewhere in the deserts of Australia. Drives: 2006 Holden Commodore 3.6L V6 Posts: 306	Re: Which GM Brand(s) Do You Think Should Get The Chop? Only GM divisions are included

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06-20-2008, 05:37 AM	#5 (permalink)
PenguinPIE 1.8 Liter ECOTEC Join Date: Oct 2004 Location: Vancouver Posts: 56	Re: Which GM Brand(s) Do You Think Should Get The Chop? i think definitely GMC...the brand seems very redundant... __________________ CobaltSS.net

06-20-2008, 06:45 AM	#6 (permalink)
nikivee 3.0 Liter SIDI V6 Join Date: Jan 2003 Location: PA Drives: 1967 Pontiac Grand Prix 1967 Pontiac GTO 1972 Po Posts: 534	Re: Which GM Brand(s) Do You Think Should Get The Chop? With the price of gasoline at $4 a gallon and going up the logical choice would be GMC, but GMC makes more than just trucks and SUV's for the consumer market, they also make commercial trucks. Would GM completely kill the brand or only the consumer division? __________________ www.nikivee.com www.musclecarsgalore.com www.g8pontiac.com

06-20-2008, 07:55 AM	#7 (permalink)
Penthos 1.8 Liter ECOTEC Join Date: Feb 2006 Location: Livingston County, MI Drives: 2008 Ford F150 XL Supercrew 4wd 4.6 Posts: 51	Re: Which GM Brand(s) Do You Think Should Get The Chop? Its funny in the Buick thread a couple weeks ago I mentioned that GM should kill GMC. I own a GMC and think the GMC looks 10x better than the Chevy but I feel it would make the best business sense to kill GMC. __________________ -2008 Ford F150 XL Supercrew 4wd 4.6L & 2009 Kawasaki Ninja ZX6R .

06-20-2008, 07:58 AM	#9 (permalink)
dindak 6.2 Liter LS3 V8 Join Date: Jan 2004 Location: Toronto area Drives: 2008 Chevrolet Malibu LT2 V6 / 2008 Montana SV6 Posts: 3,422	Re: Which GM Brand(s) Do You Think Should Get The Chop? GMC is the only thing I would consider expendable.

06-20-2008, 08:00 AM	#10 (permalink)
D C 3.6 Liter SIDI V6 Join Date: Aug 2003 Posts: 1,030	Re: Which GM Brand(s) Do You Think Should Get The Chop? Frankly, you do NOT get ride of GMC in a logical scenario. Yes, they're all rebadges. But look at the sales. Why are that many people buying a rebadged Silverado instead of buying the Silverado? Why are they buying an Acadia over an Outlook? A Canyon over a Colorado? There is a perceived difference between GMC and those other brands. And being re-badges, their cost delta is low relative to their counterparts. If they can command a higher transaction price that justifies the increase in production cost, it's a net win for the company. Kill GMC and those GMC buyers would NOT go to other brands, just like Olds buyers opted by & large for non-GM brands. Last edited by D C : 06-20-2008 at 09:45 AM.

06-20-2008, 08:07 AM	#11 (permalink)
ksr 4.4 Liter Supercharged Northstar Join Date: Mar 2007 Location: Bridgeville, PA Drives: 2004 CTS/2010 Camaro Posts: 2,585	Re: Which GM Brand(s) Do You Think Should Get The Chop? I've always been against cutting any brands, and I still think dumping Olds was a mistake. But with the way the market is tanking, they may need to. Just not enough sales to keep all these brands alive. If they finally complete the Buick/Pontiac/GMC dealership merge, isn't that in effect dumping two brands. They really wouldn't be three brands anymore, just one. The advertising and marketing could be combined. Maybe the should do this and create Cadillac/Saab/Hummer as well. Chevrolet would be the only standalone. Frankly, I think Saturn is on life support. They sell five vehicles, all of them well designed and with a lot of merit. But they just aren't selling. The Astra is unique to Saturn (discounting non-NA Opel). It could be moved to Pontiac or Chevy. The VUE becomes the next Equinox. It's like Oldsmobile all over again - they launched a lot of good products that could have saved the brand, but no one bought them. But I don't think Saturn has even the number of loyal buyers than Olds had (and many of which GM has since lost). __________________ Current: '10 Chevrolet Camaro '04 Cadillac CTS Past: '90 Pontiac Firebird Formula (used) '02 Chevrolet Monte Carlo SS '90 Buick Reatta (used) '98 Pontiac Trans Am convertible '97 Saturn SC1 '96 Dodge Avenger ES '95 Chevrolet Monte Carlo Z34 '90 Pontiac Firebird Formula '87 Chevrolet Cavalier RS '86 Chevrolet Cavalier RS

06-20-2008, 08:09 AM	#12 (permalink)
ksr 4.4 Liter Supercharged Northstar Join Date: Mar 2007 Location: Bridgeville, PA Drives: 2004 CTS/2010 Camaro Posts: 2,585	Re: Which GM Brand(s) Do You Think Should Get The Chop? GMC is a bunch of rebadges, but the sales are pretty darn good. No reason to cut them. Is there a way to know which divisions are profitable? I'd bet GMC is. __________________ Current: '10 Chevrolet Camaro '04 Cadillac CTS Past: '90 Pontiac Firebird Formula (used) '02 Chevrolet Monte Carlo SS '90 Buick Reatta (used) '98 Pontiac Trans Am convertible '97 Saturn SC1 '96 Dodge Avenger ES '95 Chevrolet Monte Carlo Z34 '90 Pontiac Firebird Formula '87 Chevrolet Cavalier RS '86 Chevrolet Cavalier RS

06-20-2008, 08:18 AM	#13 (permalink)
civilzues GMI Staff Member Join Date: Mar 2005 Location: 55 miles from the ren cen Drives: '08 Mazda3 Posts: 3,335	Re: Which GM Brand(s) Do You Think Should Get The Chop? Saab and Hummer GMC is a bunch of rebadges of Chevy trucks, therefore almost free with regards to R and D. Saturn=Opel by 2014-ish? so it should be safe. Pontiac should equal Holden and 'should' be safe and Buick should be more upscale Chevy's. so the only ones to go should be Saab and Hummer. Last edited by civilzues : 06-20-2008 at 08:24 AM.

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